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Leads digital media strategy, planning, buying, execution, and reporting for major international clients. Manages client relationships, develops insight-led media strategies, coordinates search, social, mobile, and programmatic specialists, identifies digital growth opportunities, and delivers integrated campaigns. The role also supports new business pitches, revenue growth, innovation, and international-market campaign execution.

Leads affiliate marketing strategy and growth across client accounts. Manages publisher and network relationships, negotiates commercial terms, develops campaigns, optimizes performance, analyzes attribution and tracking data, presents recommendations to clients, mentors affiliate teams, and supports revenue forecasting, upselling, and new business proposals.

Leads analytics and measurement strategy for a major cruise-line client across brand, performance, media, and business outcomes. Responsibilities include designing full-funnel measurement frameworks, learning agendas, tests, and Brand Lift Studies; interpreting media and Media Mix Modeling results; presenting executive narratives and business reviews; partnering with data, technology, BI, and data science teams; and managing a Senior Analyst.

Manage cross-channel programmatic campaign implementation and optimization across global WPP Media teams. Ensure platform expertise, consistent best practices, and high-quality delivery. Act as an escalation point, resolve operational challenges, manage 2–5 direct reports, and provide coaching and feedback. The role requires hands-on experience with DV360, Meta, and other advertising platforms, strong analytical skills, and prior leadership experience.

Supports cloud financial management and FinOps for WPP Media by analyzing cloud spend, improving cost attribution, identifying optimization opportunities, supporting budgeting and forecasting, tracking variances and savings, and producing Finance-quality reporting. Partners with Finance, FinOps, Technology, and Product teams across international regions while maintaining governance, documentation, and audit trails.

Manages out-of-home media activation activities, including client solutions, campaign production, photography, site tours, competitive and post-campaign analysis, reporting, database updates, vendor coordination, and media-owner relationships. The role supports cross-market requests, applies OOH planning tools and processes, manages budgets, and develops client, vendor, and internal relationships.

Leads influencer marketing strategy, client relationships, new business pitches, commercial performance, and creator content integration for major clients. Develops strategies aligned with client goals, oversees delivery and ROI, advises senior stakeholders, tracks industry trends and campaign data, drives innovation, and mentors junior team members. The role also contributes to agency revenue, profitability, thought leadership, and internal education.

Activates, manages, and optimizes programmatic and paid social campaigns across platforms including DV360, The Trade Desk, Facebook, LinkedIn, and TikTok. Supports full-funnel media planning, campaign setup, targeting, bidding, tracking, performance analysis, troubleshooting, reporting, and optimization. Communicates insights to stakeholders, maintains platform certifications, monitors industry trends, and collaborates with internal teams and external partners to improve campaign performance and achieve client KPIs.

Leads paid search accounts, campaigns, client relationships, team performance, and operational delivery across UK and global teams. Manages Account Executives and Managers, oversees budgets, schedules, governance, quality control, reporting, and performance optimization. Advises clients on paid search trends, develops strategic solutions, drives automation and process improvement, supports recruitment and team development, and ensures accurate, timely campaign execution and measurable client growth.

Lead paid social strategy, planning, execution, optimization, reporting, and budget management across Meta, TikTok, and emerging platforms. Translate business goals into full-funnel media plans, analyze performance data, deliver client recommendations, and ensure accurate campaign tracking. Mentor junior staff, review campaign quality, and collaborate with planning, creative, analytics, and operations teams to drive measurable outcomes.