Top Brand Manager Jobs

The Assistant Brand Manager supports brand strategy and execution across established and emerging pet brands. Responsibilities include managing launches and campaigns, coordinating cross-functional projects, conducting market and competitor research, optimizing e-commerce merchandising and promotions, improving customer onboarding and retention, and analyzing metrics such as ROI, CVR, AOV, and LTV.

Manages brand alignment and serves as the liaison between business stakeholders and creative teams. Oversees creative strategy, project scope, planning, execution, budgets, timelines, and delivery across marketing channels. Reviews campaign analytics to identify optimization opportunities, facilitates collaboration, presents work to internal clients, and supports performance marketing initiatives. Requires substantial creative agency experience, project management expertise, and the ability to use AI to improve operational efficiency.

Build and lead Ford Energy’s B2B marketing function for grid-scale and commercial battery energy storage systems. Develop technical product positioning, sales collateral, demand-generation campaigns, industry events, digital channels, and performance metrics. Translate complex technical and regulatory concepts for commercial energy buyers while partnering with engineering, product, sales, communications, suppliers, and external stakeholders. The role is based four days per week in Dearborn, Michigan, with potential to grow into a leadership position.

Own brand strategy and positioning across Unusual Machines’ drone portfolio. Develop integrated campaigns, brand guidelines, messaging, packaging, social strategy, and Voice of Customer programs for technical, enthusiast, commercial, and defense audiences. Analyze market trends, customer insights, campaign performance, KPIs, and ROI while managing budgets and collaborating with Product, Sales, Creative, and leadership to support launches, customer engagement, and long-term brand growth.

Leads Maternal Health portfolio strategy, three-year planning, innovation pipelines, product commercialization, brand architecture, pricing, channel strategy, and business performance. Uses consumer, market, competitive, clinical, regulatory, and financial insights to identify opportunities and guide product roadmaps across breastfeeding, pumping, lactation, and postpartum care. Partners cross-functionally with product development, engineering, marketing, sales, operations, regulatory teams, suppliers, and external partners while coaching direct reports.

Owns and grows Bose product franchises across their full lifecycle. Defines brand vision, positioning, consumer propositions, product narratives, naming, and go-to-market strategies. Partners with Product, Engineering, Consumer Research, and marketing teams to influence innovation, guide launches, align stakeholders, and ensure consistent activation. Uses consumer, cultural, competitive, and business insights to shape long-term franchise strategy and commercial growth.

Owns and grows Bose product franchises through brand strategy, consumer and market insight, product positioning, storytelling, product development influence, and integrated go-to-market planning. The role leads franchise lifecycle strategy, new product launches, messaging, naming, and activation guidance while aligning Product, Engineering, Research, and Marketing teams.

Own integrated brand marketing and sales enablement for Capital One Auto’s dealer channel. Develop brand strategies, value propositions, sales narratives, collateral, toolkits, and creative briefs; translate dealer and field insights into marketing recommendations; partner with Sales, data, and business teams to measure outcomes; and ensure accurate, compliant marketing support that drives dealer engagement, conversion, and business growth.

Leads brand strategy, integrated advertising campaigns, agency relationships, messaging, brand guidelines, consumer insight initiatives, and marketing budget optimization for DISH and DishLATINO. Coordinates cross-functional teams and external creative agencies while driving top-funnel awareness, customer acquisition, brand consistency, and measurable campaign performance across TV, digital, radio, social, and PR channels.

Supports global brand strategy and integrated marketing campaigns for Gearbox gaming franchises. Coordinates go-to-market planning, creative development, regional adaptation, agencies, budgets, timelines, and cross-functional teams. Uses audience research, player telemetry, KPIs, and campaign performance analysis to optimize marketing programs and drive measurable results.

Leads employer-brand content strategy and creative direction across social media, paid media, careers sites, email, video, graphics, and editorial channels. Manages and develops a content team, oversees intake through production, partners cross-functionally, and uses performance data, recruiting outcomes, AI, and search trends to improve content and candidate engagement globally.

Leads employer-brand content strategy and creative direction across social, paid media, careers sites, email, video, graphics, and editorial channels. Manages and develops a content team, sets global storytelling strategy, oversees content prioritization and production, partners cross-functionally, and uses performance data, recruiting outcomes, AI, and emerging search trends to improve candidate engagement.

Leads employer brand content strategy and creative direction across social, paid media, careers site, email, video, graphics, and editorial channels. Manages and develops a content team, owns content prioritization and production workflows, and partners cross-functionally with communications, legal, brand, and talent acquisition. Uses performance data, recruiting outcomes, AI, and emerging search trends to improve content effectiveness and reach candidates globally.

Lead top-of-funnel and brand advertising strategy, budgets, media planning, agency relationships, creative execution, and measurement across Grammarly and Superhuman’s multi-brand portfolio. Manage TV, CTV, OOH, digital video, influencer, and audio investments; partner with data science on incrementality and brand lift; develop strategic frameworks; and lead, mentor, and grow a team of brand advertising marketers.

Develop brand and go-to-market strategies for Health brands, identify cross-portfolio opportunities, create advertiser-facing narratives and sales materials, and support client, agency, trade, promotional, training, and industry initiatives. Partner with Sales, Editorial, Research, Product, Activation, and other teams to translate business priorities, audience insights, and advertiser needs into differentiated programs that drive revenue.

Manage global brand and PR programs from planning through execution, including integrated campaigns across digital, PR, and social channels. Coordinate timelines, resources, stakeholders, agencies, and vendors while maintaining brand governance and messaging consistency. Partner with marketing, product, engineering, studio, and social teams to deliver campaigns, launches, events, and creative assets. Incorporate generative AI into creative workflows, track measurable impact, conduct retrospectives, and improve processes.

Lead Hilton’s co-brand credit card acquisition marketing strategy and campaigns in partnership with American Express. Oversee cross-functional teams and agency partners, manage campaign planning and execution across owned and paid channels, develop testing and optimization roadmaps, analyze performance, and deliver executive reporting. Ensure marketing initiatives support portfolio growth, customer acquisition, compliance, and long-term card member engagement.

Leads strategy, growth, brand stewardship, portfolio planning, innovation, omnichannel acceleration, and commercial execution for Toasteds and Carr’s cracker brands. Uses consumer, category, competitive, and financial insights to guide brand plans, investments, innovation pipelines, commercialization, and brand positioning. Partners with cross-functional teams, agencies, digital commerce, finance, sales, supply, and R&D while managing an external licensing partnership and coaching team members.

Support the development and execution of integrated marketing plans for haircare brands. Coordinate media, promotions, sampling, PR, events, and direct marketing activities while tracking business performance, competition, inventory, displays, and promotional packs. Partner cross-functionally on forecasting, financial planning, consumer services, and agency briefs. Develop market expertise across product segments and channels, with emphasis on beauty, e-commerce, and DTC growth.

Lead brand strategy, P&L ownership, marketing initiatives, product innovation, commercialization, and cross-functional teams for General Mills brands. Drive revenue, profit, market share, consumer insights, demand forecasting, and brand equity while mentoring junior talent and aligning sales, R&D, finance, and operations. The role is part of a rotational leadership development program based in Minneapolis.

Develop and execute brand growth strategies, marketing campaigns, product pipelines, and consumer activations. Analyze market trends, competitors, and consumer insights to guide decisions. Collaborate with innovation, brand operations, integrated marketing teams, and external agencies to deliver projects, define KPIs, manage budgets and timelines, and optimize business results.

Lead the evolution and growth of a classic rock radio brand across broadcast and digital platforms. Manage brand standards, FCC compliance, media personalities, talent recruitment, programming, production, podcasts, social promotion, and digital audience development. Coach talent, collaborate with sales leadership and clients to create revenue opportunities, and oversee public-facing content while maintaining product integrity.

Develop and refine FIJI Water’s consumer marketing strategy, lead annual brand planning, manage new product development and launches, direct creative agency activities, and maintain brand positioning. Analyze category and consumer insights, monitor business performance and competition, oversee PR, digital, and social initiatives, manage the brand budget, and coordinate cross-functional teams across sales, finance, operations, product development, and external partners.

Leads Relativity’s industry thought leadership brand strategy and execution across campaigns, content, communications, PR, events, social, influencer marketing, and digital channels. Analyzes program performance, evolves messaging using market and audience insights, maintains editorial and brand guidance, manages expert relationships, oversees budgets and resources, and supervises a senior specialist. The role also evaluates AI applications for improving content consistency, efficiency, and accuracy.

Supports the Senior Brand Manager in developing and executing Josh Cellars marketing plans, including media campaigns, creative development, agency coordination, campaign trafficking, budget management, events, PR, influencers, and communications. Analyzes sales, syndicated data, and brand research to generate insights, supports presentations and reporting, manages founder interactions, and handles administrative needs.