Top Product Marketing Manager Jobs

Develop and refine product positioning, messaging, and value propositions for Airwallex in the AMER region. Lead product launches and go-to-market strategies, partner with product, sales, marketing, pricing, and operations teams, and deliver consistent customer experiences across digital and sales channels. Use qualitative and quantitative insights to guide decisions, increase product adoption, and support regional and global commercial growth.

Develops messaging, content, go-to-market strategies, and integrated campaigns for Cloudflare One’s cloud and AI security products. Conducts market research, customer interviews, and segmentation analysis; partners with product, sales, engineering, analyst relations, and marketing teams; enables sales positioning; launches new services; and uses AI to automate research and content workflows.

Develop customer-focused product positioning, messaging, value propositions, sales enablement assets, marketing campaigns, and global go-to-market launches for Airwallex’s Business Accounts products. The role partners closely with product, sales, marketing, strategy, and analytics teams; uses qualitative and quantitative insights to influence product direction, accelerate enterprise sales, and increase customer acquisition and product adoption.

Own GitLab’s competitive positioning for AI and agentic software development. Analyze competitors and market signals, shape product roadmap recommendations, develop sales and executive enablement assets, lead displacement campaigns, and brief analysts, investors, and executives. Establish thought leadership, define competitive narratives, measure win-rate impact, and elevate competitive marketing practices across the team.

Owns end-to-end product marketing for Uniphore’s AI platform, including positioning, architecture narratives, competitive intelligence, thought leadership, technical content, launches, enablement, and adoption. Partners with Product, Engineering, AI Research, Sales, customers, analysts, and market influencers to differentiate the platform, inform strategy and roadmaps, support enterprise technology buyers, and drive pipeline and revenue.

Own Affirm’s B2B product marketing strategy and operating systems, including merchant narratives, segmentation, go-to-market planning, measurement, revenue enablement, and merchant feedback programs. Lead ambiguous cross-portfolio initiatives from discovery through commercialization, influence product and investment priorities, align Product, Revenue, Partnerships, Analytics, and Marketing, and coach teams toward stronger collaboration and execution.

Develop and execute go-to-market plans for campaign-platform capabilities, translating product functionality into positioning, messaging, sales enablement, training, and adoption programs. Partner with Product, Sales, and Sales Enablement to launch new experiences, understand customer personas, gather feedback, track adoption, and improve commercial impact. Support AI-assisted campaign planning, automation, and evolving campaign initiatives in a fast-paced environment.

Own engagement and retention marketing for Checking and Savings, focusing on deposit and direct deposit growth, balance retention, account utilization, churn reduction, and dormant-member reactivation. Develop segmentation, audience targeting, promotions, lifecycle campaigns, product-led experiments, and measurement plans. Partner with product, engineering, data science, creative, finance, legal, and compliance teams to launch and optimize campaigns and offers.

Own product marketing and go-to-market communications for futures and options trading products. Responsibilities include driving always-on adoption campaigns, coordinating feature-release plans with Product, targeting underused features, segmenting customers, reporting adoption KPIs, and maintaining messaging for Sales, Support, and Content. The role requires product marketing experience, strong data fluency, cross-functional collaboration, and familiarity with derivatives trading.

Own product and feature launches, positioning, messaging, go-to-market plans, sales enablement, and technical content. Develop collateral, case studies, thought leadership, vertical-specific messaging, and customer proof points for technical and executive audiences. Collaborate with product, engineering, sales, and design teams while tracking launch adoption, share of voice, and pipeline impact.

Leads product marketing strategy for solo real estate agents and small teams. Owns audience research, competitive intelligence, positioning, messaging, brand governance, product launches, pricing and packaging communication, and commercial strategy. Partners cross-functionally with product, sales, analytics, demand generation, and creative teams to drive bookings and expansion revenue. Requires strong analytical, storytelling, launch management, and stakeholder-alignment skills, with familiarity with AI-enabled marketing workflows preferred.

Leads product marketing for client experience and delivery programs serving real estate professionals. Owns client feedback, NPS insights, messaging, go-to-market strategy, elite account engagement, referral programs, and lifecycle engagement from onboarding through renewal. Builds loyalty and advocacy frameworks, coordinates cross-functional and ecosystem partners, and measures retention, referrals, engagement, and satisfaction outcomes.

Support go-to-market strategy and execution for Magnite products (primarily DV+). Create sales enablement materials, develop messaging and positioning, drive cross-functional alignment with Product, Sales, and Marketing, and translate technical features into clear value-led narratives.

Develop product positioning, messaging, launch strategies, sales enablement, partner content, webinars, and event programs for Fieldguide’s corporate internal audit product. Collaborate with product, sales, customer success, marketing, and resellers to align go-to-market execution. Own buyer personas, competitive intelligence, ICP definition, qualification criteria, and pricing feedback while building expertise with corporate internal audit stakeholders and advisory firms.

Leads strategic planning and high-visibility, cross-functional programs for the Retail Wireless organization. Develops executive narratives, board presentations, and data-driven communications; tracks departmental objectives; resolves process gaps; and facilitates executive governance. The role also uses AI tools to accelerate reporting, data synthesis, and workflow efficiency while supporting budget management, resource allocation, and performance analysis.

Own product marketing for Flywire’s Travel vertical across hospitality and experiential segments. Define positioning, ideal customer profiles, buyer personas, go-to-market strategies, launch plans, enablement materials, and competitive messaging. Partner with Product, Sales, Marketing, Partnerships, and RevOps to improve pipeline quality, conversion, win rates, and revenue. Analyze customer and market feedback, influence product direction, and apply AI to improve marketing productivity and scale.

Own product positioning, messaging, launches, sales enablement, competitive intelligence, customer proof, buyer research, segmentation, and packaging for Spade’s financial data and AI platform. Build the product marketing function from scratch while partnering closely with product, sales, executives, founders, enterprise sellers, and customers. The role requires hands-on B2B product marketing experience, fintech or financial services expertise, technical product positioning, AI system development, enterprise launch experience, and exceptional writing.

Own subscription growth marketing for myQ residential services, including cohort activation, positioning, lifecycle go-to-market, paid media experimentation, offer and bundle optimization, and software and AI feature launches. Partner cross-functionally with Product, Data Science, CRM, media, and creative teams to improve attach rates, premium-tier mix, conversion, retention, and customer activation. Establish reporting and testing rhythms to scale validated campaigns.

Own product marketing for DNSid, an AI agent identity platform. Lead positioning, messaging, personas, competitive intelligence, sales enablement, pricing and packaging support, product launches, customer proof points, and go-to-market strategy. Partner with Product, Engineering, Business Development, Developer Relations, and Communications to translate technical innovation into customer value, gather market insights, and accelerate enterprise, developer, and ecosystem adoption.

Lead enterprise go-to-market strategy for Zapier’s new products, including Sidekick. Own positioning, packaging, governance messaging, enterprise ICP, competitive differentiation, customer proof points, sales enablement, and commercial readiness. Partner with Product, Sales, Marketing, and Customer Advocacy to support enterprise opportunities, translate product updates into field materials, and incorporate customer and deal feedback into product and GTM decisions.

Own Antioch’s product positioning, messaging, brand, campaigns, content, and sales enablement for a technical physical AI simulation platform. Translate simulation, robotics, perception, cloud infrastructure, and agentic workflows into compelling customer narratives for technical and executive audiences. Create decks, case studies, competitive materials, demo narratives, website and social content, and launch campaigns while using market feedback to refine messaging.

Own product marketing for Hippo+, a new bundled home protection offering. Define positioning, personas, competitive intelligence, sales enablement, approved messaging, state-by-state launch readiness, experimentation, and cross-functional alignment across product, legal, insurance, sales, agencies, and partners. Build scalable product marketing frameworks, evaluation criteria, templates, and stage gates for future launches while directing external and agile resources.

Develop and execute product marketing strategy for ShipBob’s fulfillment, customization, and warehouse management software offerings. Responsibilities include positioning and messaging, go-to-market planning, demand generation, campaign asset development, competitive and customer research, win-loss analysis, product launches, and cross-functional alignment with Marketing, Sales, Product, Engineering, Partnerships, Operations, and leadership to drive revenue, conversion, customer experience, and retention.

Own technical go-to-market for AI-native cloud products and market segments. Translate complex capabilities into narratives, build demos and code, create technical content, run launches, enable sales, monitor market/competitive signals, and engage developer communities to drive adoption, pipeline, and wins.

Leads end-to-end digital product marketing strategies and campaigns for DIRECTV FOR BUSINESS. Develops integrated campaigns across paid, owned, and affiliate channels; manages cross-functional delivery; optimizes messaging, offers, and channel performance through analytics, attribution, and testing; and drives customer acquisition, engagement, retention, churn reduction, and ARPU growth. Serves as a subject matter expert, establishes marketing best practices, and mentors junior team members.