About WPP Media
WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.
WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.
For more information, visit wppmedia.com.
Role Overview
The Manager Affiliate will lead and scale affiliate marketing strategies across key client accounts within WPP Media. This role is responsible for driving performance growth through affiliate partnerships, publisher development, commercial negotiation, campaign optimization, and cross-functional collaboration.
The ideal candidate has strong experience in performance marketing, affiliate ecosystems, commercial strategy, and stakeholder management within an agency or digital performance environment.
Key Responsibilities
- Affiliate Strategy & Planning
- Develop full-funnel affiliate strategies aligned with client business objectives.
- Identify growth opportunities across publishers, networks, influencers, and commerce platforms.
- Build annual and quarterly affiliate roadmaps with clear KPIs (ROI, ROAS, CPA, revenue contribution).
- Align affiliate strategy with Paid Media, Social, Search, Programmatic, and Commerce teams.
- Publisher & Network Management
- Build and maintain strong relationships with affiliate networks and direct publishers.
- Negotiate commercial terms, commission structures, tenancy placements, and exclusive deals.
- Identify, onboard, and activate new high-performing partners.
- Manage performance tracking, attribution alignment, and compliance monitoring.
- Campaign Optimization & Performance Management
- Monitor daily/weekly performance and optimize toward revenue and efficiency targets.
- Analyze data trends and provide actionable insights to clients and internal teams.
- Conduct A/B testing on commission models, creatives, placements, and landing pages.
- Ensure accurate tracking implementation and resolve discrepancies.
- Client Leadership & Reporting
- Act as the main affiliate lead in client meetings and QBRs.
- Present performance analysis, growth opportunities, and investment recommendations.
- Build strong client trust through strategic thinking and commercial understanding.
- Translate complex data into clear business storytelling.
- Team Management
- Manage and mentor Executives/Senior Executives in affiliate operations.
- Ensure team productivity, clear workload distribution, and professional development.
- Establish best practices and SOPs for affiliate processes.
- Commercial & Revenue Growth
- Identify upselling opportunities across affiliate and performance channels.
- Contribute to new business pitches and performance strategy proposals.
- Support revenue forecasting and profitability management.
Qualifications & Experience
- Bachelor’s degree in Marketing, Business, Communication, or related field.
- 4–6+ years of experience in Affiliate Marketing / Performance Marketing.
- Experience working in advertising/media agency environment is highly preferred.
- Strong understanding of affiliate platforms
- Strong analytical skills with proficiency in Excel / Google Sheets.
- Familiar with tracking tools, attribution models, and performance dashboards.
- Strong negotiation and stakeholder management skills.
- Excellent presentation and communication skills.
About WPP Media
WPP Media is WPP’s global media collective, bringing together world-class media agencies, talent, and capabilities. We partner with clients to unlock growth by combining strategic thinking, creativity, and performance-driven media solutions.
At WPP Media, our people and culture are at the heart of everything we do. We believe in strong collaboration, trust, and continuous growth to deliver exceptional results for our clients and meaningful experiences for our teams.
Our Core Values
- We're Open: we build trust and enhance understanding by working collaboratively - across our teams, clients, and partners.
- We're Optimistic: we adopt a growth mindset throughout our business, embracing change to unlock our collective potential.
- We're Extraordinary: in pursuit of innovation and growth, we push boundaries and challenge ordinary thinking and the status quo.
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Skills Required
- Bachelor's degree in Marketing, Business, Communication, or a related field
- 4-6+ years of experience in affiliate marketing or performance marketing
- Experience working in an advertising or media agency environment
- Strong understanding of affiliate platforms
- Strong analytical skills with proficiency in Excel or Google Sheets
- Familiarity with tracking tools, attribution models, and performance dashboards
- Strong negotiation and stakeholder management skills
- Excellent presentation and communication skills
WPP Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about WPP and has not been reviewed or approved by WPP.
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Wellbeing & Lifestyle Benefits — Wellbeing support includes a global Employee Assistance Programme and company-wide initiatives, with modern multi‑agency campuses and on‑site amenities positioned as part of the experience. This indicates a holistic focus across mental, physical, emotional, and financial wellbeing.
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Retirement Support — Retirement offerings commonly include a US 401(k) with employer matching, though specifics can differ by operating company. This provides a recognizable savings framework that many candidates expect in large employers.
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Parental & Family Support — Family benefits can be above average in parts of the network, such as VML’s paid parental leave for adoptive and foster parents. These signals suggest meaningful support for certain family‑forming needs.
WPP Insights
What We Do
WPP is a creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities.
