WPP

Influencer Marketing Manager, Strategy

Posted 9 Days Ago

Be an Early Applicant

Helsinki, FIN

In-Office

Entry level

AdTech • Marketing Tech

The Role

Leads influencer marketing strategy, client relationships, new business pitches, commercial performance, and creator content integration for major clients. Develops strategies aligned with client goals, oversees delivery and ROI, advises senior stakeholders, tracks industry trends and campaign data, drives innovation, and mentors junior team members. The role also contributes to agency revenue, profitability, thought leadership, and internal education.

Summary Generated by Built In

About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. 

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

 Are you ready to shape the future of influencer marketing?

We’re looking for an Influencer Marketing Manager to push influencer marketing forward, from sharp strategy to standout creative and partnerships that make an impact. Bring your ideas, ambition and cultural curiosity. We’ll bring the brands and the stage.

This is a permanent, full-time position (37.5 hours/week).   

About This Role: 

The Influencer Marketing Manager, Strategy is senior position and drives the strategic development, commercial growth, and operational excellence of Influencer Marketing and Creator Content across our top-tier client portfolio.

This is where influencer marketing meets real commercial impact. You'll champion the integration of influencer marketing into broader media and content strategies. You'll ensure client success, build internal expertise, and directly contribute to the agency's financial performance.

Key Responsibilities: 

Strategic Client Leadership & Commercial Growth: 

New Business & Pitches: Proactively identify, develop, and lead new business opportunities, crafting and pitching compelling Influencer Marketing strategies to secure top-tier client engagements.

Client Strategy Development: Design, present, and oversee the delivery of advanced Influencer Marketing strategies for key clients, ensuring alignment with their business objectives, market position, and competitive landscape.

Client Relationship Management: Build and nurture robust, strategic relationships with senior client stakeholders, acting as a trusted advisor and expert on Influencer Marketing.

Commercial Performance: Maintain oversight of client performance and financial results (net sales and profitability) for Influencer Marketing initiatives, ensuring strategies deliver measurable ROI and contribute to agency growth.

Client Insight: Develop a deep understanding of clients' products, competitive environment, industry trends, and overarching marketing goals to inform strategic recommendations.

Influencer Marketing Thought Leadership & Innovation: 

Industry Expertise: Remain at the forefront of industry trends, platform innovations, and best practices in Influencer Marketing and Creator Content.

Strategic Integration: Proactively drive the agency's agenda for the role of Influencer Marketing/Creator Content as an integrated component of media and content strategies. Advise clients on how to extend and optimize their strategies based on campaign performance and client KPIs.

Internal Education: Support the Commercial Head and wider organization in educating stakeholders on the strategic value, execution, and evolving landscape of Influencer Marketing.

Skills and Experience: 

Strategic Acumen: Ability to translate complex client challenges into actionable, high-impact Influencer Marketing strategies.

Commercial Drive: Proven capability to proactively drive new business and manage financial performance (net sales, profitability).

Client Relationship Management: Exceptional ability to build and nurture strong, advisory relationships with clients.

Communication & Presentation: Highly developed communication and presentation skills, capable of influencing and advising at a senior level.

Influencer Marketing Expertise: Deep, well-rounded knowledge of trends, platforms, content types, and measurement frameworks.

Leadership & Mentorship: Demonstrated ability to lead, coordinate, and develop junior team members.

Analytical Thinking: Ability to interpret campaign performance data and client KPIs to inform strategic recommendations.

Success in this role will be gauged by: 

Financial Performance & Revenue Diversification: Billing, net sales, Client PnL, Client time

AI-Driven Performance Improvement & Innovation: Time saved, efficiency, agents

Business Development: New bizz, cross-collaborations, content extend and wins

Time spent on Clients: 80 %

What happens next?       
If this opportunity excites you and you believe we’re a match, we’d love to hear from you! Please send your CV and cover letter to us as soon as possible, but no later than the 25th of September. We will review applications as they come in and kick off the interview process as soon as we identify suitable candidates. If you have any questions about the role don’t hesitate to reach out to your future fantastic Team Leader, Jon Ketola, Media Activation Director via email [email protected], or via phone tel. 0451326295 on September 16th – 18th between 14:00 – 16:00. Please note that we don't accept applications submitted via email.

Please read our Privacy Notice for more information on how we process the information you provide.

Skills Required

Ability to develop actionable influencer marketing strategies from complex client challenges
Experience driving new business and managing financial performance, including sales and profitability
Exceptional client relationship management and advisory skills
Highly developed communication and presentation skills
Deep knowledge of influencer marketing trends, platforms, content types, and measurement frameworks
Experience leading, coordinating, and mentoring junior team members
Ability to interpret campaign performance data and client KPIs

WPP Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about WPP and has not been reviewed or approved by WPP.

Wellbeing & Lifestyle Benefits — Wellbeing support includes a global Employee Assistance Programme and company-wide initiatives, with modern multi‑agency campuses and on‑site amenities positioned as part of the experience. This indicates a holistic focus across mental, physical, emotional, and financial wellbeing.
Retirement Support — Retirement offerings commonly include a US 401(k) with employer matching, though specifics can differ by operating company. This provides a recognizable savings framework that many candidates expect in large employers.
Parental & Family Support — Family benefits can be above average in parts of the network, such as VML’s paid parental leave for adoptive and foster parents. These signals suggest meaningful support for certain family‑forming needs.