Senior Associate, Performance

Summary:

Are you passionate about digital advertising and eager to dive deep into the world of programmatic and social media? As a Senior Associate, Performance, you will be at the forefront of activating and optimizing digital campaigns across a diverse range of platforms. You'll play a crucial role in translating client objectives into effective media strategies, ensuring flawless execution, and delivering actionable insights that drive continuous improvement. This is an exciting opportunity to grow your expertise in a fast-paced, collaborative environment, working with cutting-edge technology and a talented team.

What You'll Do (Key Responsibilities):

• Campaign Activation & Management:
• Activate, manage, and optimize digital campaigns across various programmatic platforms (e.g., Display & Video 360, The Trade Desk) and social media channels (e.g., Facebook, LinkedIn, TikTok).
• Undertake the end-to-end campaign setup process, ensuring accuracy, adherence to best practices, and troubleshooting any tracking or discrepancy issues.
• Create detailed implementation plans, including targeting, bidding strategies, and creative specifications.
• Strategy & Planning Support:
• Support managers in developing full-funnel media plans that strategically leverage both social and programmatic tactics to achieve client objectives.
• Contribute to the ongoing refinement of media strategies based on performance data and market trends.
• Performance Monitoring & Optimization:
• Proactively monitor campaign performance, identify trends, and implement in-flight optimizations to maximize ROI and meet KPIs.
• Conduct thorough analysis of campaign data to provide actionable insights during mid and post-campaign reports.
• Proactively flag potential issues and troubleshoot working with publishers and platform support teams.
• Collaboration & Communication:
• Foster effective collaboration and positive working relationships within the performance team, as well as with planning teams and external partners.
• Communicate campaign performance, insights, and recommendations clearly and concisely to internal stakeholders.
• Learning & Development:
• Attain and maintain key platform certifications (e.g., Facebook Blueprint, Google Ads, DSP accreditations).
• Stay abreast of digital marketing industry trends, best practices, and emerging technologies.
• Ad-hoc Projects:
• Undertake any other projects or tasks assigned from time to time to support team and client objectives.

Your Growth Journey (Measures of Success):

We believe in setting clear expectations and supporting your professional development. Here’s what success looks like in this role:

• Within 3 Months:
• Gain a thorough understanding of our internal processes, platforms, tools, and technologies.
• Successfully implement campaigns with supervision and support, demonstrating accuracy and attention to detail.
• Build trust and establish strong working relationships within the team.
• Within 6 Months:
• Independently implement and manage campaigns with limited supervision, demonstrating a strong grasp of best practices.
• Consistently improve campaign performance for your assigned brands/clients against established benchmarks.
• Actively contribute to optimization strategies and reporting.
• Within 12 Months:
• Drive best-in-class campaign implementation and optimization, becoming a go-to resource for specific platforms or tactics.
• Expand your knowledge beyond your initially assigned set of platforms, contributing to broader digital strategies.
• Begin to mentor interns or new joiners, sharing your expertise and contributing to team growth.

Skills & Experience:

• Education: Bachelor’s degree in Media & Advertising, Mass Communication, Business Administration, Digital Marketing, Computer Science, or a related field.
• Experience:
• Atleast 2 years of working experience in Digital Marketing or relevant internship programs is highly valued.
• Demonstrated expertise or strong interest in Paid Social and/or Programmatic Buying is a significant plus.
• Technical Proficiency:
• Proficient with Microsoft Excel and PowerPoint.
• Familiarity with self-serve platforms such as Google Ads and Facebook Business Manager.
• Understanding of the programmatic buying process and the display, video, OTT, and audio inventory ecosystem, including ad formats.
• Bonus Points: Experience with DSPs (e.g., DV360, The Trade Desk) and/or knowledge of ad operations and measurement platforms (e.g., Integral Ad Science, MOAT, Double Verify, Sizmek).
• Key Competencies:
• Strong Desire to Learn & Grow: A curious mindset and a proactive approach to acquiring new knowledge and skills.
• Analytical & Problem-Solving: Strong ability to analyze data, identify insights, and develop creative solutions.
• Detail-Oriented & Meticulous: Exceptional attention to detail, ensuring accuracy in all tasks.
• Effective Communication: Excellent verbal and written communication skills, with the ability to adjust to a fast-changing environment.
• Team Player: Able to receive and provide feedback professionally, thrive in a collaborative team environment, and work seamlessly with others.
• Time Management & Multitasking: Responsive to deadlines and capable of managing multiple campaigns and tasks simultaneously.
• Proactive: Eager to seek feedback, take initiative, and continuously improve your work.
• Adaptability: Comfortable working in a dynamic and evolving digital landscape.

Why You'll Love Working Here:

• Impactful Work: Opportunity to work with leading brands and drive tangible results.
• Cutting-Edge Technology: Gain exposure to and master market-leading platforms, tools, and technologies in the digital advertising space.
• Talented Team: Collaborate with a highly talented, inspiring, and award-winning team.
• Professional Growth: Develop your technical and transferable knowledge across the entire digital ecosystem.
• Collaborative Culture: Work within a supportive and collaborative environment with exposure to all areas of the business.
• Continuous Learning: We invest in your development through certifications, training, and mentorship.

Life at WPP Media & Benefits
Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. We believe the best work happens when we're together, fostering creativity, collaboration, and connection. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
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