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The Programmatic Specialist manages campaigns from setup to optimization within the Programmatic group, collaborating with various teams to meet campaign goals.

Manage end-to-end onboarding and offboarding, maintain accurate HR records and I-9s, support training logistics, employee recognition programs, and talent acquisition tasks including ATS requisitions and offer letters. Provide HR administrative support and act as a trusted point of contact for employee inquiries.

The Associate, Programmatic will manage demand side platforms for campaign setup, audience development, optimization, and reporting while collaborating with various teams and vendors.

Support the development, execution, and stewardship of strategic multimedia market plans. Use research and planning tools to gather insights, evaluate media opportunities, maintain plans and reporting (Flowcharts, Budget Summaries) in Strata and other tools, and collaborate with internal teams and clients.

Support development of strategic multimedia plans and marketing recommendations. Assist across planning phases including research, implementation, and stewardship; manage workflow, deadlines, logistics, documentation, data pulls, and deck updates; use research/planning tools and Excel; collaborate with teams and maintain detailed knowledge of client brands and KPIs.

The Associate will assist in developing multimedia plans and recommendations targeting the multicultural Hispanic segment, collaborating with teams, overseeing project workflows, and monitoring marketing trends.

Process and validate television, radio, cable and digital invoices using MediaOcean/Prisma; resolve billing discrepancies with investment teams and vendors; generate draft and final client invoices and billing packets; prepare reconciliations, reports, credits, and support audits while maintaining organized electronic and hard-copy files.

The role involves developing and executing digital media plans, conducting performance analysis, and managing client communications. It requires proficiency in various media planning tools and collaboration with internal teams.

The Associate Director of Programmatic leads the programmatic media strategy, mentors the team, collaborates with clients, and ensures optimal campaign operations while driving business development.

Lead programmatic strategy and ops across channels (CTV, display, video, DOOH). Build defensible media plans, measurement frameworks, and cross-channel architectures. Manage senior directors, QA, capacity, and product partnerships to drive performance and scale agency programmatic capabilities.