Canvas Worldwide

Specialist, Platforms & Technology

Posted 3 Days Ago

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El Segundo, CA, USA

Hybrid

70K-70K Annually

Entry level

AdTech • Marketing Tech

The Role

Traffic, monitor, troubleshoot, and quality-assure digital advertising campaigns in CM360 across multiple advertisers. Create and QA Floodlight requests, support campaign measurement, resolve technical and delivery issues, document best practices, assist activation and investment teams, and help train and onboard associates. The role requires expertise in ad-serving, verification, audience measurement, bulk-trafficking, and digital activation workflow technologies.

Summary Generated by Built In

Canvas Worldwide dares to be the challenger the ad industry needs. Do you "Challenge the Comfortable?" Then you'll fit right in here at Canvas.

Recognized as one of Ad Age's "Best Places to Work" for three consecutive years, Canvas Worldwide is an independent media agency committed to providing creative solutions for brands that challenge the status quo. Our clients include Hyundai, Kia, Genesis, MGM, Zillow and McDonald’s (to name a few…).

Our agency cultivates an environment where all are welcome to push outside their comfort zones to solve problems in new ways. We encourage the team to be its best by creating the most positive workplace experience for all. For instance, we outpace the industry on diversity and inclusion AND offer continuous training and workshops for career development. So, if you dare to challenge the comfortable… then keep reading.

The Role
The Platforms and Technology Specialist will be responsible for ensuring successful, on-time and high-quality implementation of digital advertising campaigns in conjunction with other activation and investment teams. They will report to a direct supervisor and be responsible for accurate and efficient trafficking of our digital ad campaigns across multiple advertisers. Their primary tasks will include trafficking and monitoring digital marketing campaigns in CM360 for Autos, DAT and Entertainment clients. This person should demonstrate established in-depth knowledge of ad serving and measurement tools to solve technical issues and improve process efficiency.

DAY TO DAY
• Receive media plan details from investment team and implement within ad server accurately
• Troubleshoot ad campaigns for delivery issues and technical concerns
• Learn and master the processes and systems related to trafficking and workflow management of digital advertising campaigns
• Deliver a quality of work and communication that is thorough and professional
• Create, submit and QA floodlight requests to measure site traffic and media effectiveness

TEAM SUPPORT
• Take a leadership role in meetings with direct, activation and investment teams
• Act as a resource for other activation and investment teams when issues and questions arise
• Alert team members of internal tool issues and contribute to documentation of best practices and trafficking processes
• Assist with the training and onboarding of associates

DIGITAL TRACKING TECHNOLOGIES
The Specialist should learn and maintain expertise in digital marketing technologies essential to digital deployment, tracking and optimization; including:
• Ad servers (CM360)
• Bulk-trafficking and automation tools (Bulkdozer, RPA bots)
• Viewability and ad verification (Moat, DoubleVerify, IAS)
• Audience Verification and brand study partners (Dynata, Nielsen)
• Digital media activation workflow

QUALIFICATIONS
• Prior agency or publisher side campaign trafficking and/or optimization experience
• Attention to detail and time management skills
• Working knowledge of Excel, Word, and PowerPoint and/or similar presentation tools
• Strong organizational and analytical skills
• Ability to learn digital activation platforms
• Proactive, organized, and dedicated team player
• Excellent interpersonal, written, and oral communication skills

Salary and Benefits

Actual base salary is determined upon factors such as experience, qualifications, training, certifications, and internal equity. The Company reserves the right to modify this pay range at any time. Base salary is part of a total rewards package that includes highly competitive benefits like generous medical, dental, vision, pet insurance, commuter benefits, disability and life insurance coverage, 401(k) matching, up to 14 holidays per year, a “Do Good Day,” and unlimited PTO.

Additional perks include employee social and wellness events, a DEI Council, auto purchase rebate program, monthly wellness allowance, and in-office amenities such as fresh kombucha and an in-house barista inside our beautiful, new vibrant El Segundo office.

In-Office Work Schedule

This is a hybrid role, requiring a minimum of 3 days in-office per week.

Canvas Worldwide is an Equal Opportunity Employer: All qualified applicants will receive consideration for employment without regard to race, color, religion, sex including sexual orientation and gender identity, national origin, disability, protected Veteran Status, or any other characteristic protected by applicable federal, state, or local law.

CA Applicants: Canvas Worldwide practices Fair Chance Hiring

Skills Required

Prior agency-side or publisher-side campaign trafficking and/or optimization experience
Attention to detail and time management skills
Working knowledge of Excel, Word, PowerPoint, or similar presentation tools
Strong organizational and analytical skills
Ability to learn digital activation platforms
Proactive, organized, and dedicated team player
Excellent interpersonal, written, and oral communication skills

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The Company

HQ: Playa Vista, CA

497 Employees

Year Founded: 2016

What We Do

Named “Most Innovative Agency” by Campaign US, Canvas Worldwide is an independent media agency that provides ingenious solutions for brands looking to challenge the status quo. And as a mission-based agency, our rallying cry, "Challenge the Comfortable," is our team philosophy to push outside our comfort zones to solve problems in new ways – because there can be no greatness without enduring a bit of discomfort. Canvas was created to embrace the rapid pace of change in the industry with the belief that future viability means reimagining what's possible. This fresh, strategic approach to media marketing services has produced an environment in which it’s possible to fearlessly try the unusual. Under the “Challenge the Comfortable” banner, the Canvas team dedicates itself to getting outside of our comfort zones and resisting the conventional. Launched in 2015, we are dual-headquartered in Los Angeles and New York, with regional offices in Chicago, Dallas, Denver and Atlanta. Canvas Worldwide services clients such as Hyundai, Kia, Genesis, Starz, MGM Studios, McDonald's and more. At Canvas, assumptions are left behind, everything is questioned, and in the process, the unexpected—sometimes even magical—happens daily. So, if you’re bold enough to Challenge the Comfortable… then we want YOU to come work for the most innovative agency in the country!