The Role
Responsible for producing reporting deliverables, insights, and analytical narratives to support and inform strategic media decision-making by Strategy and Investment teams. Develop a strong understanding of media performance, audience behavior, cross-channel marketing effectiveness to help optimize client investments.
Key Duties & Responsibilities:
Insights Development and Reporting
- Prepare recurring and ad hoc reporting deliverables surrounding campaign performance
- Develop vital data-supported insights for all analytics deliverables
- Ensure that all data-gathering requirements for campaigns are technically fulfilled
- Be the ultimate gatekeeper of accuracy and quality of all data for analysis, and ensure that all analytical conclusions/recommendations are data-supported
- Develop proficiency with all software and tools used for data/campaign analysis and reporting
- Have an intimate knowledge of the client’s brand and product details
- Be proactive: Show interest in constantly learning and growing
Integration
- Work collaboratively with multiple groups both internally and externally (client and creative agency) to obtain all necessary information to produce analytics deliverables
- Consistently enforce and streamline efficient workflow and process procedures and ensure that all deliverable expectations are managed
Client Responsibilities
- Represent Canvas Worldwide professionally with clients and industry
- Ensure that all deliverables deadlines are met, including involving all appropriate parties to manage expectations internally and externally, if necessary
- Effectively communicate all performance analysis/insights into an easily understood narrative for internal and external stakeholders
- Contribute to an open and supportive working environment where opinions, views, and ideas are welcome and shared
- Ensure that a broader view of client needs and strategies is represented in all analyses
Qualifications:
- Self-starter with proven ability to drive projects from start to finish promptly
- Possess a solid ability to prioritize and handle multiple tasks with flexibility
- Ability to build and maintain strong internal and external relationships
- Practical verbal and written communication skills with the ability to present in a clear and actionable way
- A collaborative team player who can work independently and as part of a matrix structure
Experience & Education:
- Bachelor’s Degree
- 2-4 years of experience in Analytics
- Proven ability to drive projects from start to finish
- Excellent written and verbal communication skills
- Strong presentation skills, ability to communicate with internal managers and clients
- Possess a robust and proven ability to prioritize and handle multiple tasks with flexibility
- Strong ability to problem-solve and to use data to develop/confirm answers
- High-level proficiency and knowledge of Microsoft Office products, particularly Excel
- Proficiency with data manipulation through data interfaces and SQL-based queries, a plus
- Proficiency with social reporting/analysis tools is a plus
- Proficiency with setup, execution, and analysis of qualitative/attitudinal study data is a plus
- Strong organizational and analytical skills
- Excellent time management skills and ability to follow through
- Extremely detail-oriented and precise
- Proven ability to maintain strong internal, external, and client relationships
- Experience and knowledge of Media planning, campaign measurement and data preferred
Skills Required
- Bachelor's degree
- 2-4 years of experience in analytics
- Ability to drive projects from start to finish
- Excellent written and verbal communication skills
- Strong presentation skills and ability to communicate with managers and clients
- Ability to prioritize and handle multiple tasks flexibly
- Strong problem-solving and analytical skills
- High-level proficiency with Microsoft Office, particularly Excel
- Strong organizational skills, time management, attention to detail, and follow-through
- Ability to build and maintain internal, external, and client relationships
- Proficiency with data manipulation through data interfaces and SQL-based queries
- Proficiency with social reporting and analysis tools
- Experience with qualitative and attitudinal study data setup, execution, and analysis
- Experience and knowledge of media planning, campaign measurement, and data
What We Do
Named “Most Innovative Agency” by Campaign US, Canvas Worldwide is an independent media agency that provides ingenious solutions for brands looking to challenge the status quo. And as a mission-based agency, our rallying cry, "Challenge the Comfortable," is our team philosophy to push outside our comfort zones to solve problems in new ways – because there can be no greatness without enduring a bit of discomfort. Canvas was created to embrace the rapid pace of change in the industry with the belief that future viability means reimagining what's possible. This fresh, strategic approach to media marketing services has produced an environment in which it’s possible to fearlessly try the unusual. Under the “Challenge the Comfortable” banner, the Canvas team dedicates itself to getting outside of our comfort zones and resisting the conventional. Launched in 2015, we are dual-headquartered in Los Angeles and New York, with regional offices in Chicago, Dallas, Denver and Atlanta. Canvas Worldwide services clients such as Hyundai, Kia, Genesis, Starz, MGM Studios, McDonald's and more. At Canvas, assumptions are left behind, everything is questioned, and in the process, the unexpected—sometimes even magical—happens daily. So, if you’re bold enough to Challenge the Comfortable… then we want YOU to come work for the most innovative agency in the country!
