The Role
Reporting to the Supervisor of Digital Investment, the Specialist will own key aspects of campaign planning and execution across Digital, Print, and Branded Content. Responsibilities include developing media plans, managing campaign activation and maintenance, analyzing performance, and ensuring deliverables are completed accurately and on time. The Specialist will partner closely with an additional Specialist and Associate on day-to-day campaign responsibilities. The ideal candidate brings prior media agency experience, preferably in Digital, and can confidently communicate how campaigns are planned, executed, optimized, and measured. Strong attention to detail, organization, problem-solving, and professional communication are essential, particularly given the role's participation in internal, partner, and client-facing meetings.
Responsibilities
- Utilize various systems (Nielsen, Comscore, Videoamp, Prisma/MediaOcean and DoubleVerify) for competitive analysis, media planning development, and reporting
- Participate in collaborative team brainstorming across teams to create media plans
- Support team in creating media-specific documentation
- Analyze proposals and lead partner negotiations
- Strong attention to detail and ability to identify discrepancies before work is shared internally or externally
- Ability to independently manage assigned workstreams while knowing when to escalate issues or seek guidance
- Strong organizational and time-management skills with the ability to prioritize across multiple campaigns and deadlines
- Support day-to-day communication with key partners: vendors, partner agencies, creative media, and social clients
- Confidently present digital media opportunities and discuss digital media buys with clients and internal teams
- Organize large volume of data (in Excel) across multiple Media needs (billing, reporting, trafficking sheets, etc.)
- Train assistant-level employees for the support-level work they perform and help guide their overall growth and development
- Manage client media billing approval and invoice reconciliations
- Work from Canvas office 3x per week
Qualifications
- Self-starter with proven ability to drive projects from start to finish in a timely manner
- Expert in Microsoft Tools: Excel, PowerPoint, Teams, and Outlook
- Expert in planning/execution tools Prisma, Google Ads Manager (reporting), Comscore and DoubleVerify
- Expert in data management (able to organize large volumes of Excel data – Pivot Tables)
- Possess a strong ability to prioritize and handle multiple tasks with flexibility
- Ability to build and maintain strong internal and external relationships (vendor community)
- Effective verbal and written communication skills with ability to present in a clear and actionable way
- A collaborative team player who can work independently and as part of a matrix structure
- Experience in and working knowledge of Ad Operations (tagging, ad serving, reporting, etc.)
- Passionate about generating groundbreaking ideas and infusing our team with a fresh perspective to drive creativity
- Bachelor’s Degree in similar field (Business, Advertising, Marketing, etc.) preferred
- At least 1+ years of experience in Media Strategy or Planning, with emphasis on Digital Media
Skills Required
- At least 1 year of experience in media strategy or planning, with emphasis on digital media
- Expertise in Microsoft Excel, PowerPoint, Teams, and Outlook
- Expertise in Prisma, Google Ads Manager reporting, Comscore, and DoubleVerify
- Expertise in data management, including organizing large volumes of Excel data and using Pivot Tables
- Experience and working knowledge of ad operations, including tagging, ad serving, and reporting
- Strong prioritization, multitasking, organization, and time-management skills
- Effective verbal and written communication skills, including clear presentations
- Ability to build and maintain internal and external vendor relationships
- Ability to work collaboratively and independently in a matrix structure
- Bachelor's degree in business, advertising, marketing, or a similar field
What We Do
Named “Most Innovative Agency” by Campaign US, Canvas Worldwide is an independent media agency that provides ingenious solutions for brands looking to challenge the status quo. And as a mission-based agency, our rallying cry, "Challenge the Comfortable," is our team philosophy to push outside our comfort zones to solve problems in new ways – because there can be no greatness without enduring a bit of discomfort. Canvas was created to embrace the rapid pace of change in the industry with the belief that future viability means reimagining what's possible. This fresh, strategic approach to media marketing services has produced an environment in which it’s possible to fearlessly try the unusual. Under the “Challenge the Comfortable” banner, the Canvas team dedicates itself to getting outside of our comfort zones and resisting the conventional. Launched in 2015, we are dual-headquartered in Los Angeles and New York, with regional offices in Chicago, Dallas, Denver and Atlanta. Canvas Worldwide services clients such as Hyundai, Kia, Genesis, Starz, MGM Studios, McDonald's and more. At Canvas, assumptions are left behind, everything is questioned, and in the process, the unexpected—sometimes even magical—happens daily. So, if you’re bold enough to Challenge the Comfortable… then we want YOU to come work for the most innovative agency in the country!
