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Leads packaging and manufacturing initiatives across APAC from concept through commercialization. Manages bottlers, co-packers, suppliers, launches, site expansions, line trials, process improvements, specifications, SOPs, audits, sustainability, and packaging standards. Provides technical leadership, supports customer complaint responses, maintains packaging records, and ensures projects meet timelines, budgets, quality requirements, and product integrity standards. Extensive travel to suppliers and manufacturing sites is required.

Develop and execute regional marketing strategies across South Korea, Hong Kong, Taiwan, and Mongolia. Lead consumer and trade promotions, sponsorships, events, digital and social initiatives, brand compliance, global brand activations, stakeholder partnerships, budget management, and performance reporting. The role focuses on increasing brand awareness, consumer engagement, cultural relevance, and commercial results while maintaining global brand standards.

Develops and executes digital marketing and content strategies across organic and paid channels. Responsibilities include social media management, copywriting, content curation, editorial calendars, influencer and ambassador coordination, community engagement, paid media support, campaign optimization, market research, performance reporting, and data-driven recommendations across Monster Energy brands and markets.

Own digital marketing and paid media strategies across Pakistan and Iraq, including campaign planning, execution, optimization, KPI tracking, reporting, paid social, e-commerce, content calendars, influencer activity, and PR support. Collaborate with brand, analytics, content, agency, and headquarters teams to improve performance, generate consumer insights, strengthen brand affinity, and drive measurable growth across Monster Energy brands.

Owns regional procurement strategy for packaging, ingredients, and copacking categories. Manages sourcing, tenders, supplier relationships, contract obligations, cost negotiations, supply continuity, risk mitigation, market analysis, demand forecasting, and landed-cost optimization. Partners with Legal and business stakeholders to ensure compliance, improve supplier capabilities, support innovation, and deliver savings and reliable on-time supply.

Lead planning and execution of territory marketing events and sampling across Monster Energy's portfolio. Drive brand strategy, partner with sales, manage promotional inventory and ambassadors, measure post-event results, and support annual business planning to increase awareness and consumer recruitment.

Drive marketing operations across Monster Energy Asia by assessing processes, identifying gaps, leading change-management initiatives, developing implementation roadmaps with milestones and documentation, ensuring transparency and non-disruption of local market deliverables, defining success metrics, tracking progress, and proposing adjustments to improve efficiency and productivity.

Owns the S&OP cycle and develops constraint-aligned demand plans using sales forecasts, customer insights, and statistical models. Collaborates with bottlers, production facilities, logistics, and commercial teams to ensure supply continuity. Analyzes forecast accuracy, OTIF, fill rates, sales trends, and demand deviations, recommending mitigation actions. Supports production demand signals, order fulfillment, inventory considerations, and business planning activities.

Lead APAC Order Management and S/4HANA initiatives: document as-is processes, write user stories, manage testing and data readiness, facilitate UAT, support data conversion and cutover, deliver training, and provide SME hypercare to ensure successful adoption and on-time delivery.

Lead regional portfolio marketing localization and go-to-market frameworks across multiple brands. Use audience segmentation and size-of-prize analysis to prioritize targets, partner with country teams to share best practices, monitor portfolio performance, and recommend optimizations to improve ROI and brand equity across Asia.