Senior Portfolio Manager, Asia

Posted 18 Days Ago
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Bangkok, Phra Nakhon, Bangkok, THA
In-Office
Senior level
Food • Music • Sports
The Role
Lead regional portfolio marketing localization and go-to-market frameworks across multiple brands. Use audience segmentation and size-of-prize analysis to prioritize targets, partner with country teams to share best practices, monitor portfolio performance, and recommend optimizations to improve ROI and brand equity across Asia.
Summary Generated by Built In
About Monster Energy:

Forget about blending in. That’s not our style. We're the risk-takers, the trailblazers, the game-changers. We’re not perfect, and we don’t pretend to be. We're raw, unfiltered, and a bit unconventional. But our drive is unrivaled, just like our athletes. The power is in your hands to define what success looks like and where you want to take your career. It's not just about what we do, but about who we become along the way. We are much more than a brand here. We are a way of life, a mindset. Join us.  

A day in the life:

As Senior Portfolio Manager, you will lead portfolio‑level localization of marketing strategies, translating global brand roles, positioning, and audience segmentation into nuanced, market‑relevant execution. You will partner with markets to identify and validate priority audience size and tailor marketing approaches to local needs. In this role, you will also develop clear frameworks for differentiated go‑to‑market strategies across brands, ensuring clarity of roles, minimizing overlap, and maximizing overall portfolio impact.

The impact you’ll make:
  • Lead Portfolio-Level Marketing Strategy Localization - Develop and adapt marketing strategies for multiple brands within the region portfolio, ensuring alignment with global brand roles and positioning. Customize approaches based on local audience insights to maximize relevance and impact.
  • Audience Segmentation and Size of Prize Analysis - Identify, validate, and prioritize target audience segments across markets. Conduct data-driven analysis to determine size of prize and inform localized marketing strategies that drive growth.
  • Framework Development for Differentiated Go-to-Market Strategies - Design and implement frameworks that enable markets to execute distinct go-to-market strategies for each brand, minimizing overlap and optimizing portfolio performance.
  • Cross-Market Collaboration and Best Practice Sharing - Partner with country marketing teams to guide execution, share best practices, and ensure consistency in portfolio strategy while respecting local nuances.
  • Performance Monitoring and Optimization - Track portfolio-level marketing effectiveness, analyze results, and recommend adjustments to improve ROI and brand equity across the region.
Who you are:
  • Prefer a Bachelor's Degree in the field of -- Marketing, Business, Economics, or related field of study.
  • Additional Experience Desired: More than 7 years of experience in brand management, portfolio strategy.
  • Additional Experience Desired: Between 1-3 years of experience in data and statistical analysis.
  • Computer Skills Desired: Proficiency in portfolio management software and tools. Advanced knowledge of Microsoft Office -- Excel, PowerPoint.

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Skills Required

  • Bachelor's Degree in Marketing, Business, Economics, or related field
  • More than 7 years of experience in brand management and portfolio strategy
  • 1-3 years of experience in data and statistical analysis
  • Proficiency in portfolio management software and tools
  • Advanced knowledge of Microsoft Excel and PowerPoint

Monster Energy Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Monster Energy and has not been reviewed or approved by Monster Energy.

  • Healthcare Strength Health coverage is described as comprehensive, with employer‑paid medical, dental, vision, life, and disability for full‑time employees, plus telemedicine and an EAP. Feedback suggests these offerings are a notable strength within the overall package.
  • Retirement Support Retirement support includes a 401(k) plan with company matching as outlined in filings, alongside pretax and Roth options. This is consistently presented as part of a competitive package for full‑time roles.
  • Leave & Time Off Breadth Time off includes paid vacation/holidays and volunteer time off, complemented by additional program perks listed in company materials. These benefits expand the package beyond core insurance and retirement elements.

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The Company
7,202 Employees
Year Founded: 2002

What We Do

Monster Energy is a globally recognized brand in the energy drink industry, known for its bold flavors and high-energy branding. The company offers a wide range of beverages designed to energize and refresh, including energy drinks, coffee, tea, and juice. It is also a prominent sponsor of extreme sports events and athletes, catering to diverse consumer preferences on a global scale.

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