Lead Cape Resorts' digital marketing strategy and execution: own the marketing calendar, website UX and booking engine alignment, email/CRM growth, and paid media oversight. Manage agency relationships, drive audience segmentation and optimization, coordinate content and asset needs, measure KPIs, and ensure cohesive brand-driven campaigns that convert across the customer journey.

Lead group and leisure sales across multiple resort properties to meet revenue and occupancy goals. Generate leads, manage RFPs and CRM, forecast and report sales, coordinate with revenue, F&B, marketing and GMs, enforce sales standards, attend industry events, develop annual sales and marketing plans, and ensure excellent client service and contract management.