Director of Digital Marketing

Position Overview: We are seeking a Director of Digital Marketing to lead the strategy, planning, and performance of Cape Resorts’ digital ecosystem. This role is both strategic and operational—owning the marketing calendar, website experience, email marketing program, and paid media oversight. You will be responsible for ensuring that every digital touchpoint—from first impression to final booking—is intentional, optimized, and aligned with the brand. You will act as the bridge between brand and performance, working closely with Revenue, Content, and F&B to translate campaigns into conversion-driving digital execution while maintaining a cohesive and elevated customer journey.

Role Priorities:

1. Own the Marketing Calendar & Campaign Planning
2. Lead Website Experience & Partner on Booking Engine
3. Own Email Marketing & CRM Growth
4. Oversee Paid Media Strategy
5. Drive Cross-Functional Storytelling
6. Advocate for Content & Asset Needs
7. Drive Performance & Optimization
    

These duties may be described as, but not limited to:

• Develop and manage the annual and seasonal marketing calendar across all properties
• Align campaigns across digital, social, email, PR, and on-property moments
• Ensure clear prioritization, timing, and cohesion across all channels
• Oversee the look, feel, and functionality of all brand and property websites
• Continuously optimize the customer journey, from discovery through booking
• Partner closely with the Revenue team, who owns the booking engine, to ensure alignment in brand, imagery, copy, and overall user experience
• Provide input and direction on booking engine content and presentation to maintain a seamless brand experience
• Leverage tools (heat mapping, user behavior, abandon rates) to inform ongoing improvements
• Lead the strategy and execution of all email marketing efforts
• Develop and manage the email content calendar in alignment with broader campaigns
• Write and brief email copy and creative, overseeing design through final deployment
• Drive audience segmentation strategies to improve personalization and performance
• Own email capture initiatives and list growth across channels
• Track performance and continuously optimize for open rates, click-through, and conversion
• Manage and oversee external paid media agency relationships
• Develop clear, strategic briefs for campaigns, including copy direction and creative guidance
• Ensure paid media aligns with brand standards while driving measurable ROI
• Review performance regularly and guide optimization across channels (search, social, display)
• Work closely with the Director of Social Media & Content to ensure alignment between brand storytelling and digital performance
• Partner with the F&B team to translate culinary programming into compelling digital campaigns and content moments
• Ensure all digital channels reflect a cohesive and elevated brand narrative
• Proactively identify gaps in photo, video, and creative assets needed to support website, email, and paid campaigns
• Clearly communicate and prioritize asset needs to the Content team to inform shoot planning and budgeting
• Ensure a consistent pipeline of fresh, high-quality content to keep digital channels current and engaging
• Monitor and report on key digital KPIs including traffic, conversion, revenue, and customer acquisition
• Identify opportunities to improve efficiency and effectiveness across all digital channels
• Ensure strong alignment between analytics, insights, and future campaign planning

Required Knowledge, Skills, Abilities:

• A strategic digital marketer with a strong understanding of the full customer journey—from awareness through conversion
• Experienced in managing websites and UX optimization, with an understanding of booking engines and revenue collaboration
• Deep knowledge of email marketing and CRM, including segmentation and growth strategies
• Skilled in working with and managing paid media agencies, with a clear understanding of performance metrics
• A strong project manager, able to oversee complex calendars, timelines, and cross-functional initiatives
• Both analytical and brand-minded, able to interpret data while maintaining a strong visual and editorial standard
• Comfortable advocating for creative needs and collaborating closely with content and creative teams
• Detail-oriented, organized, and highly accountable
• Passionate about hospitality, travel, and delivering a best-in-class digital experience
   

Minimum Qualifications:

• Bachelor's degree in Business Administration, Marketing or related field.
• 10+ years marketing management within a lifestyle and hospitality environment.
• Knowledge of marketing tech stack.

This job description is not an exclusive or exhaustive list of all job functions that an employee in this position may be asked to perform from time to time.