Director of Social Media and Content

Position Overview: We are seeking a Director of Social Media & Content to lead the vision, strategy, and execution of Cape Resorts’ digital storytelling ecosystem. This role sits at the intersection of creative and strategy—a tastemaker and operator who understands how to translate a brand into content that not only inspires, but performs. You will oversee social media, content creation, influencer partnerships, and brand-led experiences, while directly managing the Social Media Manager to ensure strong day-to-day execution. You will be responsible for building a best-in-class content engine—one that feels editorial, culturally relevant, and distinctly Cape Resorts—and ensuring all efforts ladder up to business goals: driving awareness, shaping perception, and fueling revenue.

Role Priorities:

1. Own the Social & Content Vision
2. Lead & Develop the Social Team
3. Drive Creative That Performs
4. Lead Influencer & Partnership Strategy
5. Own Brand Events & Experiences
6. Build & Manage the Content Engine
    

These duties may be described as, but not limited to:

• Define and lead the overarching social media and content strategy across all platforms
• Shape the brand voice and visual identity across channels, ensuring consistency and excellence
• Identify cultural moments, trends, and opportunities to position Cape Resorts with relevance and authority
• Manage and mentor the Social Media Manager, providing clear direction, feedback, and support
• Oversee day-to-day social execution, ensuring content is on-brand, timely, and performing
• Build workflows and processes that elevate output while maintaining efficiency
• Oversee end-to-end content creation, from concept through production and distribution
• Develop content that balances aspiration and conversion—elevating the brand while driving measurable results
• Partner closely with digital, CRM, and marketing teams to align content with campaigns and customer journeys
• Build and manage a high-impact influencer program across paid, earned, and affiliate partnerships
• Identify and cultivate relationships with creators, tastemakers, and brand partners aligned with Cape Resorts’ audience and aesthetic
• Partner with a curated network of influencers and creatives to generate original, on-property content that brings the brand to life and inspires stays
• Shape content briefs that feel editorial and on-brand while allowing for authentic creator expression
• Track performance and optimize partnerships to drive reach, engagement, and bookings
• Concept, produce, and execute brand events from start to finish—press trips, influencer activations, and cultural moments
• Ensure every event reflects the brand’s point of view and creates meaningful, shareable content
• Work cross-functionally with PR, operations, and property teams to deliver seamless execution
• Oversee content calendars, production workflows, and asset management across properties
• Collaborate with creative teams and external partners (photographers, videographers, agencies) to build a best-in-class asset library
• Establish standards, guidelines, and processes to ensure quality and efficiency at scale
• Track performance across social and content channels, using insights to refine strategy
• Stay ahead of platform changes, emerging technologies, and audience behavior
• Continuously evolve the content approach to drive growth and maintain cultural relevance

Required Knowledge, Skills, Abilities:

• A social-first expert with a deep understanding of platform strategy, content formats, and audience behavior
• Experienced in building and scaling influencer and creator programs that drive real business impact
• A creative thinker with exceptional taste—you have a sharp eye for imagery, tone, and brand alignment
• A strong people manager, with experience leading and developing social or content team members
• Equally strategic and hands-on, able to move from big-picture vision to detailed execution
• A natural collaborator who can work across brand, PR, digital, and property teams
• Highly organized with the ability to manage multiple projects, timelines, and partners simultaneously
• Data-informed, using performance insights to guide creative decisions and optimize results
• Passionate about hospitality, travel, and lifestyle brands—and the role content plays in shaping perception

Minimum Qualifications:

• Bachelor's degree in Business Administration, Marketing or related field.
• Social Media experience 10+ years in hospitality or lifestyle market.
• Experience with managing a team of 5 or more.
• Expertise in content strategy and creative marketing.

This job description is not an exclusive or exhaustive list of all job functions that an employee in this position may be asked to perform from time to time.