Social Media and Content Manager

Position Overview: We are seeking a Social Media & Content Manager to bring the Cape Resorts brand to life across our digital channels. Reporting to the Director of Social Media & Content, this role is highly hands-on—responsible for daily social execution, content creation, copywriting, and performance tracking. You will be the engine behind our content output: capturing, creating, editing, writing, and publishing content that feels both elevated and immediate. This role is ideal for someone who is both creative and detail-oriented—with strong instincts for what performs on social, and the technical and editorial skills to produce high-quality content in real time.

Role Priorities:

1. Execute Day-to-Day Social Media
2. Write Compelling, On-Brand Copy
3. Create High-Quality Content
4. Support Influencer & Brand Moments
5. Track Performance & Reporting
6. Maintain Content Organization
    

These duties may be described as, but not limited to:

• Own daily posting across all social platforms, ensuring consistency in voice, tone, and timing
• Manage content calendars in partnership with the Director, bringing campaigns and moments to life across 9+ brand accounts on each platform
• Monitor engagement, respond to comments and messages, and foster an active, on-brand community
• Write all social captions, story copy, and short-form messaging across platforms
• Translate the brand voice into copy that feels elevated, engaging, and platform-appropriate
• Balance editorial storytelling with clear calls to action that drive engagement and bookings
• Capture and produce photo and video content across properties, often in real time
• Edit short-form video (Reels, TikTok) and still imagery with a strong understanding of platform best practices
• Design simple, elevated graphics for social, stories, and promotional moments
• Ensure all content aligns with brand standards while feeling fresh and current
• Assist in executing influencer stays, brand partnerships, and on-property activations
• Capture content during events and experiences to support real-time storytelling
• Help coordinate content needs, shot lists, and deliverables
• Pull and analyze weekly and monthly social media performance reports
• Monitor key metrics including engagement, reach, growth, and conversion signals
• Share insights and recommendations to inform ongoing content strategy
• Organize and maintain digital asset libraries across properties
• Ensure content is properly tagged, stored, and easily accessible for cross-team use
• Support ongoing content shoots and production logistics as needed

Required Knowledge, Skills, Abilities:

• A strong copywriter with the ability to write in a clear, elevated, and brand-aligned voice
• A hands-on content creator with strong photo, video, and editing skills
• Fluent in social platforms (Instagram, TikTok, Pinterest, Facebook, LinkedIn, YouTube. Substack) and what performs on each
• Experienced in shooting and editing content natively (iPhone + Adobe Suite, CapCut, etc.)
• A strong visual eye with a clear understanding of brand alignment, composition, and tone
• Detail-oriented and organized, able to manage multiple accounts and deadlines
• Comfortable working in a fast-paced, on-property environment with real-time content needs
• Data-aware, with the ability to pull insights and translate performance into action
• Collaborative, positive, and eager to grow within a creative and strategic team
• Passionate about hospitality, travel, and lifestyle storytelling
   

Minimum Qualifications:

• Bachelor's degree in Business Administration, Marketing or related field.
• Social Media experience 5+ years in hospitality or lifestyle market.
• Expertise in content creation, graphic design and social media management.

This job description is not an exclusive or exhaustive list of all job functions that an employee in this position may be asked to perform from time to time.