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Leads North America digital commerce growth across DTC websites, mobile apps, social commerce, and emerging platforms. Owns revenue performance, forecasting, merchandising, promotions, customer acquisition and retention, subscription optimization, KPI reporting, dashboards, and executive recommendations. Partners cross-functionally with marketing, finance, supply chain, operations, and digital experience teams to improve conversion, AOV, customer lifetime value, launch execution, and profitability.

Own the vision, roadmap, and delivery of e.l.f.'s agentic commerce capabilities across AI assistants, generative search, discovery, personalization, offers, and checkout. Partner with AEO/GEO, Connected Commerce, CRM, engineering, data science, design, and analytics teams to improve product visibility, citations, and conversion. Define requirements, run experiments, measure outcomes, manage risks, and establish agent-friendly commerce experiences and integrations.

Manage and maintain Walmart US planograms using JDA Space Planning Software. Develop reports, analyze data, identify growth opportunities, recommend planogram resets, and present insights to retail partners. Coordinate reset execution with space planning, visual merchandising, sales, operations, and innovation teams. Manage program briefs in Wrike and maintain Canadian product libraries for e.l.f. Beauty brands.

Manage demand planning strategy across domestic and international retail channels. Develop statistically driven, driver-based forecasts for complex SKU portfolios; monitor forecast accuracy, bias, service, and working capital risks. Lead S&OP and cross-functional planning processes with sales, supply planning, and product development. Establish best practices, improve planning maturity, and support product lifecycle management in a fast-paced CPG environment.

Develop and execute integrated 360° marketing campaigns across digital, social, ecommerce, influencer, retail, experiential, and paid media channels. Manage campaign calendars, creative briefs, agency partners, timelines, budgets, launches, and post-campaign analysis across multiple e.l.f. brands. Collaborate cross-functionally to maintain brand consistency, track performance, optimize campaigns, and respond to cultural trends and community insights.

Lead global brand strategy and end-to-end 360-degree marketing campaigns for e.l.f. Cosmetics. Own annual brand planning, product launches, positioning, campaign execution, consumer insights, performance optimization, retail partnerships, and commercial growth across digital and retail channels. Manage cross-functional teams, agencies, and marketing talent while driving brand profitability, cultural relevance, and consistent global execution.

Own the AI roadmap for Operations, Finance, and HR systems, identifying and prioritizing automation opportunities across supply chain, inventory, accounting, and people processes. Translate business needs into product requirements, lead pilots and delivery, drive adoption, measure ROI, and communicate outcomes to executives. Partner with engineering, data science, IT, security, and vendors while ensuring AI governance, privacy, compliance, and operational reliability.

Manages day-to-day operations for e.l.f. Beauty’s New York office, including reception, facilities, vendors, supplies, catering, product-room inventory, mail and package logistics, events, budgets, invoices, IT coordination, and fire-safety compliance. Serves as the on-site liaison for building management, vendors, headquarters, and construction teams while supporting a welcoming, efficient workplace.

Leads product, formulation, packaging, and SKU onboarding across master data and PLM systems. Defines data standards, hierarchies, workflows, playbooks, SLAs, and quality metrics; manages PLM operations, integrations, and system enhancements. Partners with R&D, Supply Chain, Regulatory, Commercial, Quality, and IT to govern product lifecycle data. Manages and develops a small analyst team while building scalable processes and resolving data issues.

Leads e.l.f. Beauty’s brand partnership strategy from opportunity identification through launch. Builds senior external relationships across brands, entertainment, creators, media, and culture; develops culturally relevant campaigns, products, and experiences; and coordinates Brand, Creative, Product Development, Digital, PR, Social, and Operations teams. The role requires strong creative marketing judgment, negotiation, storytelling, cultural fluency, and the ability to influence senior stakeholders in a fast-paced environment.