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The Senior Director of Product Marketing at Naturium will lead global product marketing strategies and innovation, drive market growth, and collaborate cross-functionally to execute go-to-market plans. The role requires expertise in skincare marketing, consumer insights, and budget management.

The Director, Social Media & Community will lead Naturium's global social strategy, enhance community engagement, and oversee content direction, ensuring brand equity and measurable business impact.

Lead strategic market expansion for Naturium in Canada and Mexico, driving go-to-market strategies, product launches, and retail partnerships while overseeing cross-functional collaborations and budget management.

Lead e.l.f.'s global LIVE and social commerce strategy across TikTok Shop and emerging platforms. Build recurring LIVE programming, drive GTM plans, scale creator-led commerce, optimize performance KPIs (GMV, conversion, engagement), and expand omnichannel amplification in partnership with brand, creative, commerce, influencer, and agency teams.

Lead global social commerce strategy and operations to scale TikTok Shop and emerging platforms. Drive revenue, GMV, merchandising, live and creator commerce, platform expansion, and cross-functional integration while building a global team and operating system for social selling.

Lead operational execution for digital commerce launches across web, app, and social commerce. Coordinate cross-functional teams, manage ShopifyPlus setup, promotions, inventory planning and forecasting, run launch readiness checks and QA, monitor fulfillment and performance metrics, maintain operational playbooks and launch trackers, troubleshoot site issues, and support customer service and development ticketing.

Lead visual direction and execution of 360° creative for e.l.f. brands across digital, social, retail, and eCommerce. Concept and execute campaigns, mentor designers, ensure brand consistency and high design standards, collaborate cross-functionally, present work, and manage multiple projects in a fast-paced environment.

Lead Naturium finance strategy including 3–5 year planning, annual budgeting, monthly forecasting, pricing strategy, margin expansion, ROI and scenario analyses, and performance management. Partner with GM and cross-functional teams to translate brand strategy into financial outcomes, strengthen controls and reporting, automate KPIs, and build a high-performing finance team.

Leads integrated marketing initiatives across social media, influencer partnerships, and PR to drive measurable ROI and brand growth. Oversees content and community engagement, crafting culturally relevant narratives to enhance brand identity and expand audience reach.

Manage and monitor e.l.f. SKIN's social community across platforms: respond to inbound messages and creator content, proactively engage fans, escalate issues, create response macros, track and report community insights and trends, coordinate with customer service, and identify content opportunities to grow brand awareness.