Responsibilities
- Lead Breakthrough Partnership Strategy & Execution
- Develop and execute a partnership strategy that drives cultural relevance, brand love and
business growth. - Lead high-priority partnerships end-to-end—from opportunity identification and concept
development through negotiation, execution and go-to-market. - Orchestrate cross-functional teams across Brand, Creative, Product Development,
- Digital, PR, Social, Operations and other key functions.
- Create alignment, navigate roadblocks and influence senior leadership to move complex
initiatives forward. - Build Strategic Partner Relationships
- Build and nurture trusted relationships with external partners, serving as a senior-level
representative and extension of the e.l.f. brand. - Lead partner relationships from initial outreach through execution, balancing the
strategic, creative and business needs of both organizations. - Proactively expand a strong network across brands, entertainment, creators, media and
culture to identify new partnership opportunities. - Be a Creative Marketer
- Turn consumer insights and cultural opportunities into breakthrough partnership
- concepts, campaigns, products and experiences.
- Partner with Creative, Product Development and Brand teams to bring big ideas to life.
- Push beyond traditional collaborations to create unexpected, distinctive and inherently
shareable work. - Bring strong creative judgment and a high bar for work that earns attention and
strengthens e.l.f.’s cultural position. - Move at the Speed of Culture
- Maintain a deep understanding of emerging trends, social conversations, entertainment,
creators, communities and consumer behaviors. - Identify cultural moments and emerging opportunities that can inspire meaningful
partnerships. - Bring a forward-looking point of view on what’s next and where e.l.f. can participate in or
lead culture. - Ensure partnerships feel authentic and native to the culture—not forced or opportunistic.
Requirements
- Bachelor’s degree in Marketing, Business or related field; MBA a plus.
- 8+ years of progressive experience in brand marketing, partnerships, integrated marketing
or a related field. - Proven track record of developing and executing high-impact partnerships from concept
through launch. - Exceptional cross-functional leadership skills, with the ability to influence without
direct authority and align senior stakeholders. - Strong creative marketing instincts, with experience developing breakthrough
campaigns, products or experiences. - Proven relationship-building and negotiation skills, with the ability to build trusted
senior-level external partnerships. - Deep cultural fluency and curiosity, with an innate understanding of social,
entertainment, creators, emerging communities and consumer trends. - Excellent strategic, storytelling, communication and presentation skills.
- Ability to thrive in a fast-paced, entrepreneurial environment and manage multiple
priorities with agility. - A passion for challenging conventional thinking and creating work that is unexpected,
culturally relevant and unmistakably e.l.f.
Skills Required
- Bachelor's degree in Marketing, Business, or a related field
- MBA
- 8+ years of progressive experience in brand marketing, partnerships, integrated marketing, or a related field
- Proven track record developing and executing high-impact partnerships from concept through launch
- Exceptional cross-functional leadership and ability to influence without direct authority
- Strong creative marketing instincts and experience developing breakthrough campaigns, products, or experiences
- Relationship-building and negotiation skills for senior-level external partnerships
- Deep cultural fluency involving social, entertainment, creators, emerging communities, and consumer trends
- Excellent strategic, storytelling, communication, and presentation skills
- Ability to thrive in a fast-paced entrepreneurial environment and manage multiple priorities
What We Do
e.l.f. Beauty, Inc. stands with every eye, lip, face and paw. Celebrating the beauty of every eye, lip and face is fundamental to our DNA. It’s in our name and inspires us as a company. We are committed to creating a culture internally – and in the world around us – where all individuals are encouraged to express their truest selves, are empowered to succeed and where we do the right thing for people, the planet and animals. Our deep commitment to inclusive, accessible, cruelty-free beauty has fueled the success of the e.l.f. Cosmetics brand online and at retail since 2004. With the 2020 acquisition of the pioneering clean-beauty brand W3LL People, and the new lifestyle beauty brand Keys Soulcare created with Alicia Keys, we continue to strategically expand our portfolio with brands that support our purpose and values. Our brands are widely available online, and at leading beauty, mass-market, and natural specialty retailers.

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