The Role
Lead global brand strategy and end-to-end 360-degree marketing campaigns for e.l.f. Cosmetics. Own annual brand planning, product launches, positioning, campaign execution, consumer insights, performance optimization, retail partnerships, and commercial growth across digital and retail channels. Manage cross-functional teams, agencies, and marketing talent while driving brand profitability, cultural relevance, and consistent global execution.
Summary Generated by Built In
About the Company
e.l.f. Beauty's purpose is to make the world a better place for every eye, lip, and face.
Our deep commitment to clean, cruelty free beauty at an incredible value has fueled the success of our flagship brand e.l.f. Cosmetics since 2004 and driven our portfolio expansion. Today, our multi-brand portfolio includes e.l.f. Cosmetics, e.l.f. SKIN, e.l.f. Hair, Well People, Naturium and rhode.
In our Fiscal year 26, we had net sales of $1.6 Billion and our business performance has been nothing short of extraordinary with 7 consecutive years of net sales growth. This consistent, category-leading growth is a testament to the strength of our team, strategy, and portfolio of brands.
Our total compensation philosophy offers every full-time new hire competitive pay and benefits, bonus eligibility (200% of target over the last seven fiscal years), equity, flexible time off, year-round half-day Fridays, and a hybrid 3 day in office, 2 day at home work environment. We believe the combination of our unique culture, total compensation, workplace flexibility and care for the team is unmatched across not just beauty but any industry.
Visit our Career Page to learn more about our team: https://www.elfbeauty.com/work-with-us
Position Summary:
We are seeking a dynamic, visionary, and insight-driven Senior Brand Manager to lead global marketing efforts for e.l.f. Cosmetics—our flagship brand. This is a pivotal role responsible for driving disruptive 360° campaigns, leading cross-functional teams, and shaping how our brand shows up across the globe.
You’ll be a key player in amplifying e.l.f.’s brand voice, pushing the boundaries of of innovation, and leading culture-forward marketing that sparks conversation, builds community, and drives business growth. As the day-to-day steward of the brand, you’ll connect strategy to execution—owning the brand plan end-to-end, from pipeline and go-to-market through in-market performance and retail sell-through.
Responsibilities:
- Own the global brand strategy and annual brand plan for e.l.f. Cosmetics, translating vision into clear priorities, roadmaps, and measurable business outcomes.
- Drive brand growth and profitability—monitoring sell-through, market share, velocity, and margin across channels and regions.
- Establish e.l.f. as a category leader and culture-shaping brand, identifying white- space opportunities and portfolio gaps that fuel sustainable growth.
- Own and execute global 360° marketing campaigns that challenge industry norms and inspire community engagement—across digital, social, influencer, ecommerce, retail, paid media, and experiential channels.
- Lead global brand calendar strategy and planning, ensuring cross-functional alignment across product development, sales, integrated marketing, digital,
creative, and retail teams. - Lead go-to-market planning for new product launches and brand moments—defining positioning, messaging, unique selling propositions, content pillars, and channel strategies.
- Champion creative brief development and delivery, ensuring cohesive storytelling and consistent brand expression across every consumer touchpoint.
- Leverage consumer insights, market analytics, and real-time data to optimize campaign performance and identify new ways to create brand love and cultural relevance.
- Translate consumer, category, and competitive intelligence into actionable strategies that keep e.l.f. ahead of trends and ahead of the competition.
- Track and report on key brand health metrics, sales analytics, and campaign ROI, using findings to refine strategy and drive continuous improvement.
- Partner closely with Sales, Retail Marketing, and ecommerce teams to ensure the brand shows up powerfully and consistently across all retail and digital storefronts.
- Drive commercial execution excellence—supporting retailer activations, assortment strategies, promotional programs, and joint business plans with key retail partners.
- Inspire and lead a high-performing team of marketers and agency partners, fostering a culture of bold thinking, collaboration, and operational excellence.
- Navigate complex cross-functional environments with influence and clarity, aligning stakeholders across product, finance, supply chain, creative, and
international teams. - Coach and develop talent, building a team that is curious, courageous, and relentlessly consumer-obsessed.
Brand Strategy & Business Ownership
360° Campaign & Go-to-Market Leadership
Consumer Insight & Performance Optimization
Retail & Commercial Partnership
Team Leadership & Cross-Functional Collaboration
Requirements:
- Bachelor’s degree in Marketing, Business, or a related field; MBA a plus.
- 7+ years of progressive brand management experience, ideally in beauty, CPG, or fashion, with proven success leading cross-channel 360° campaigns from concept through execution.
- Demonstrated experience driving measurable brand growth across retail and digital channels.
- Deep understanding of beauty industry dynamics, consumer behavior, pop culture, and digital innovation.
- Strong analytical skills, with the ability to translate data and insights into brand strategy and in-market action.
- Experience leading go-to-market planning and new product launches, including positioning, messaging, and channel strategy.
- Strong leadership capabilities with experience managing and mentoring teams, as well as navigating complex cross-functional environments.
- Excellent communication and stakeholder management skills, with the ability to influence at all levels of the organization.
- A bias for action, comfort operating in a fast-paced and evolving environment, and a passion for building brands that move culture.
The base salary range for this role is listed above.
Total compensation includes base salary, annual company-based performance bonus, and equity. Under e.l.f.’s annual bonus program, employees are eligible to earn up to 200% of their target bonus when company performance exceeds defined goals. In addition, e.l.f. provides a variety of other benefits to employees, including medical, dental, and vision insurance, a retirement savings plan, gender neutral parental leave, and unlimited paid time off. The amount of total compensation (including base salary) offered will be based on a wide range of factors, including geographic location, experience, specific skills, and qualifications.
Compensation components are subject to change at the company’s discretion
This job description is intended to describe the general nature and level of work being performed in this position. It also reflects the general details considered necessary to describe the principal functions of the job identified, and shall not be considered, as detailed description of all the work required inherent in the job. It is not an exhaustive list of responsibilities, and it is subject to changes and exceptions at the supervisors’ discretion.
e.l.f. Beauty respects your privacy. Please see our Job Applicant Privacy Notice (www.elfbeauty.com/us-job-applicant-privacy-notice) for how your personal information is used and shared.
Skills Required
- Bachelor's degree in Marketing, Business, or a related field
- 7+ years of progressive brand management experience
- Experience in beauty, CPG, or fashion
- Proven success leading cross-channel 360-degree campaigns from concept through execution
- Experience driving measurable brand growth across retail and digital channels
- Deep understanding of beauty industry dynamics, consumer behavior, pop culture, and digital innovation
- Strong analytical skills and ability to translate data and insights into brand strategy and action
- Experience leading go-to-market planning and new product launches
- Experience developing product positioning, messaging, and channel strategy
- Experience managing and mentoring teams
- Ability to navigate complex cross-functional environments
- Excellent communication and stakeholder management skills
- MBA
Am I A Good Fit?
Get Personalized Job Insights.
Our AI-powered fit analysis compares your resume with a job listing so you know if your skills & experience align.
Success! Refresh the page to see how your skills align with this role.
The Company
What We Do
e.l.f. Beauty, Inc. stands with every eye, lip, face and paw. Celebrating the beauty of every eye, lip and face is fundamental to our DNA. It’s in our name and inspires us as a company. We are committed to creating a culture internally – and in the world around us – where all individuals are encouraged to express their truest selves, are empowered to succeed and where we do the right thing for people, the planet and animals. Our deep commitment to inclusive, accessible, cruelty-free beauty has fueled the success of the e.l.f. Cosmetics brand online and at retail since 2004. With the 2020 acquisition of the pioneering clean-beauty brand W3LL People, and the new lifestyle beauty brand Keys Soulcare created with Alicia Keys, we continue to strategically expand our portfolio with brands that support our purpose and values. Our brands are widely available online, and at leading beauty, mass-market, and natural specialty retailers.
