This individual will bring strong international retail expertise, commercial acumen, and a strategic point of view to the business. Beyond executing against plans, they will be expected to evaluate opportunities, challenge thinking when appropriate, and make informed recommendations based on sales performance, market dynamics, retailer needs, and financial considerations.
The ideal candidate is a strategic and agile leader who can balance long-term thinking with hands-on execution and thrive in a fast-paced, evolving environment
What You'll Do
- International Retail Strategy: Develop and execute international retail sales strategies that drive sustainable growth, balancing brand objectives, retailer opportunities, market dynamics, and commercial viability.
- Commercial & Financial Leadership: Evaluate retail opportunities through a commercial and financial lens, assessing sales potential, investment requirements, profitability, and overall viability to inform strategic recommendations and decision-making.
- Retailer Relationship Management: Serve as a strategic partner and key point of contact for international retail partners, building strong relationships, identifying opportunities, navigating challenges, and negotiating to drive mutually beneficial outcomes.
- Sales Planning & Performance: Own international retail sales performance and translate broader business targets into actionable regional strategies and goals. Monitor performance against plan and proactively identify opportunities, risks, and necessary course corrections.
- Sales & Performance Analysis: Analyze sales performance and key retail KPIs to understand business drivers, identify trends, and translate data into clear recommendations for future strategy, investment, and execution. Strategic Decision-Making: Bring a strong point of view and subject-matter expertise to business discussions. Ask the right questions, challenge assumptions when appropriate, and ensure decisions are grounded in commercial realities, data, and international retail expertise.
- Retail Marketing & Merchandising Collaboration: Partner closely with retail marketing, visual merchandising, creative, and regional teams to ensure cohesive brand storytelling and impactful retail execution that is relevant and appropriately adapted for local markets.
- Retail Channel & Promotional Strategy: Develop and oversee regional retail channel and promotional calendars across new launches, core programs, programs, sampling, store openings, animations/exposures, co-op programs, and other key retail moments.
- Market & Competitive Insights: Maintain a strong understanding of international retail landscapes, consumer behavior, competitive activity, and emerging market trends, translating insights into opportunities and recommendations for the business.
- Budget & Investment Management: Oversee budgets and investments associated with driving international retail sales, including visual merchandising, sampling, and key retail programs. Evaluate spend against expected business impact and ensure resources are allocated effectively.
- Cross-Functional Leadership: Partner closely with Product Marketing, Creative, Marketing, Planning, Finance, Supply Chain, Operations, and other key stakeholders to ensure alignment across forecasts, product launches, inventory, promotional plans, and international retail execution
What You'll Bring
Bachelor’s degree in Business, Marketing, or a related field.
7+ years of progressive experience in retail sales, international sales, beauty, or a related consumer industry, with meaningful experience managing major retail partnerships.
Strong understanding of international retail markets, particularly the UK and Australia;
Must have experience working with Sephora
Excellent presentation, communication, and negotiation skills.
Experience operating within a high-growth, fast-paced consumer or beauty environment
Demonstrated track record of driving sales growth and developing successful retail strategies across international markets.
Strong commercial and financial acumen, with experience evaluating sales performance, forecasts, budgets, investments, and business opportunities.
Proven ability to develop strategic recommendations and influence decision-making across senior internal and external stakeholders.
Strong analytical skills and proficiency in Microsoft Office and Google Suite, with particular strength in Excel/Sheets and PowerPoint/Slides.
Other Details for Consideration
- Location of Position: Beverly Hills, CA
- Hybrid Model: 3+ days a week in the office
- Reports to: VP, Head of International Retail Sales
- Budgeted Salary Range: $130K-$160K
Skills Required
- Bachelor's degree in Business, Marketing, or a related field
- 7+ years of progressive experience in retail sales, international sales, beauty, or a related consumer industry
- Meaningful experience managing major retail partnerships
- Strong understanding of international retail markets, particularly the UK and Australia
- Experience working with Sephora
- Excellent presentation, communication, and negotiation skills
- Experience in a high-growth, fast-paced consumer or beauty environment
- Track record of driving sales growth and developing successful retail strategies across international markets
- Strong commercial and financial acumen, including evaluating sales performance, forecasts, budgets, investments, and business opportunities
- Ability to develop strategic recommendations and influence senior internal and external stakeholders
- Strong analytical skills
- Proficiency in Microsoft Office and Google Suite, especially Excel or Sheets and PowerPoint or Slides
What We Do
e.l.f. Beauty, Inc. stands with every eye, lip, face and paw. Celebrating the beauty of every eye, lip and face is fundamental to our DNA. It’s in our name and inspires us as a company. We are committed to creating a culture internally – and in the world around us – where all individuals are encouraged to express their truest selves, are empowered to succeed and where we do the right thing for people, the planet and animals. Our deep commitment to inclusive, accessible, cruelty-free beauty has fueled the success of the e.l.f. Cosmetics brand online and at retail since 2004. With the 2020 acquisition of the pioneering clean-beauty brand W3LL People, and the new lifestyle beauty brand Keys Soulcare created with Alicia Keys, we continue to strategically expand our portfolio with brands that support our purpose and values. Our brands are widely available online, and at leading beauty, mass-market, and natural specialty retailers.
