The Role
Owns Naturium’s commercial and sales FP&A function, partnering with Sales and senior Finance leadership on retail and connected-commerce planning. Responsibilities include forecasting, budgeting, variance analysis, financial modeling, performance management, visual merchandising investment planning, cross-functional collaboration, and improving FP&A processes in a fast-growing organization.
Summary Generated by Built In
About the Company
e.l.f. Beauty's purpose is to make the world a better place for every eye, lip, and face.
Our deep commitment to clean, cruelty free beauty at an incredible value has fueled the success of our flagship brand e.l.f. Cosmetics since 2004 and driven our portfolio expansion. Today, our multi-brand portfolio includes e.l.f. Cosmetics, e.l.f. SKIN, e.l.f. Hair, Well People, Naturium and rhode.
In our Fiscal year 26, we had net sales of $1.6 Billion and our business performance has been nothing short of extraordinary with 7 consecutive years of net sales growth. This consistent, category-leading growth is a testament to the strength of our team, strategy, and portfolio of brands.
Our total compensation philosophy offers every full-time new hire competitive pay and benefits, bonus eligibility (200% of target over the last seven fiscal years), equity, flexible time off, year-round half-day Fridays, and a hybrid 3 day in office, 2 day at home work environment. We believe the combination of our unique culture, total compensation, workplace flexibility and care for the team is unmatched across not just beauty but any industry.
Visit our Career Page to learn more about our team: https://www.elfbeauty.com/work-with-us
e.l.f. Beauty is looking for a Senior Manager, Commercial FP&A, Naturium to lead the commercial and sales FP&A function for the Naturium brand, reporting to the AVP, FP&A, Naturium. This role is the primary finance bridge between FP&A and the Commercial/Sales organization, partnering closely with the VP of Sales and cross-functional teams across Demand Planning, Marketing, Visual Merchandising, Operations, and Finance.
This person will own commercial sales planning across retail and connected commerce, including visual merchandising, and translate commercial strategy and sales activity into financial plans, forecasts, and actionable insights. This is a highly visible role as Naturium scales, with significant exposure to senior Commercial and Finance leadership.
Responsibilities
- Commercial Sales Planning & Forecasting
- Lead commercial sales planning across retail and connected commerce channels, partnering with Sales to build, maintain, and refine sales forecasts and plans.
- Drive monthly/quarterly sales forecast cadence with variance analysis versus prior forecast, plan, and prior year.
- Maintain driver-based commercial forecast models (sell-in, sell-through, promo cadence, price/mix, innovation, door count, retailer programs, and connected commerce ramp) to improve accuracy and speed. Visual Merchandising Finance
- Own financial planning, forecasting, and cost management of Visual Merchandising investments, including planning cycles and cross-functional coordination.
- Partner with VM and Sales to plan, size, and track retail investment programs; ensure spending aligns with commercial priorities and delivers expected return. Commercial Business Partnering
- Serve as a key business partner and strategic advisor to the VP of Sales and the Commercial organization.
- Support trade terms, promo guardrails, retailer forecasts, and commercial deal evaluation; track realized net revenue and contribution margin versus targets.
- Evaluate business cases for retail programs, commercial activations, and VM investments (ROI, payback, sensitivity).
- Help build the FP&A infrastructure to support Naturium at scale. Performance Reporting & Insights
- Produce and socialize commercial reporting packages: sales performance, gross-to-net waterfalls, channel/retailer dashboards, trade investment readouts, and visual merchandising spend tracking.
- Distill complex results into clear insights, risks, opportunities, and recommended actions; prepare materials for senior Commercial and Finance leadership and cross-functional business reviews.
- Standardize and automate reporting templates and calendar; ensure one source of truth across systems. Scenario Planning & Ad Hoc Analysis
- Run scenario models for commercial initiatives, trade strategy, channel mix shifts, innovation launch pacing, and cost changes; quantify impact to revenue, margin, and opex.
- Support pricing, promo, and mix analyses in partnership with Sales.
- Process & Tools Improvement
- Identify and implement enhancements to forecasting tools, BI dashboards, and data quality.
- Champion continuous improvement to shorten cycle times and reduce manual work.
Requirements
- Must-Haves
- 7–10+ years of progressive FP&A or commercial/sales finance experience in CPG.
- Strong FP&A fundamentals, including forecasting, budgeting, variance analysis, and financial modeling.
- Demonstrated experience partnering closely with Sales / Commercial teams.
- Strong understanding of gross-to-net, trade investments, pricing/mix, and contribution margin.
- Advanced Excel/Google Sheets and financial modeling; proficiency with ERP/EPM/BI tools (e.g., NetSuite/SAP, Adaptive/Anaplan, Tableau/Power BI/Looker).
- Strong communication and executive presence; ability to influence senior stakeholders.
- Ability to manage multiple priorities in a fast-paced, high-growth environment.
- Strong cross-functional collaboration and stakeholder management skills.
- Bachelor’s degree in Finance, Accounting, Economics, or related field; MBA and/or CPA/CMA a plus. Nice-to-Haves
- Beauty or other consumer-facing CPG experience.
- Experience with retail and/or connected commerce.
- Experience with Visual Merchandising / retail investments and related planning.
- Experience building or improving FP&A processes in a growing organization.
- Experience partnering directly with VP-level or other senior commercial leaders.
The base salary range for this role is listed above.
Total compensation includes base salary, annual company-based performance bonus, and equity. Under e.l.f.’s annual bonus program, employees are eligible to earn up to 200% of their target bonus when company performance exceeds defined goals. In addition, e.l.f. provides a variety of other benefits to employees, including medical, dental, and vision insurance, a retirement savings plan, gender neutral parental leave, and unlimited paid time off. The amount of total compensation (including base salary) offered will be based on a wide range of factors, including geographic location, experience, specific skills, and qualifications.
Compensation components are subject to change at the company’s discretion
This job description is intended to describe the general nature and level of work being performed in this position. It also reflects the general details considered necessary to describe the principal functions of the job identified, and shall not be considered, as detailed description of all the work required inherent in the job. It is not an exhaustive list of responsibilities, and it is subject to changes and exceptions at the supervisors’ discretion.
e.l.f. Beauty respects your privacy. Please see our Job Applicant Privacy Notice (www.elfbeauty.com/us-job-applicant-privacy-notice) for how your personal information is used and shared.
Skills Required
- CPG experience, specifically commercial or sales finance experience
- Strong FP&A fundamentals, including forecasting, budgeting, variance analysis, and financial modeling
- Experience partnering closely with Sales or Commercial teams
- Strong communication and executive presence
- Ability to manage multiple priorities in a fast-paced, high-growth environment
- Strong cross-functional collaboration and stakeholder management skills
- Beauty or other consumer-facing CPG experience
- Experience with retail and/or connected commerce
- Experience with visual merchandising, retail investments, and related planning
- Experience building or improving FP&A processes in a growing organization
- Experience partnering directly with VP-level or other senior commercial leaders
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The Company
What We Do
e.l.f. Beauty, Inc. stands with every eye, lip, face and paw. Celebrating the beauty of every eye, lip and face is fundamental to our DNA. It’s in our name and inspires us as a company. We are committed to creating a culture internally – and in the world around us – where all individuals are encouraged to express their truest selves, are empowered to succeed and where we do the right thing for people, the planet and animals. Our deep commitment to inclusive, accessible, cruelty-free beauty has fueled the success of the e.l.f. Cosmetics brand online and at retail since 2004. With the 2020 acquisition of the pioneering clean-beauty brand W3LL People, and the new lifestyle beauty brand Keys Soulcare created with Alicia Keys, we continue to strategically expand our portfolio with brands that support our purpose and values. Our brands are widely available online, and at leading beauty, mass-market, and natural specialty retailers.
