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The Regional Sales Manager leads sales strategies and agency partnerships to achieve KPIs through retailer engagements and performance tracking, ensuring alignment among teams and driving accountability.

Lead brand and category strategy, annual planning, innovation, packaging, positioning, activation, and commercial execution for consumer food and beverage brands. Use consumer, customer, category, and competitive insights to identify growth opportunities. Partner with Sales on customer strategies and presentations, collaborate cross-functionally on go-to-market initiatives, monitor business performance, and manage internal and agency relationships.

Leads Central and West U.S. sales strategy across major grocery retailers, driving revenue, volume, profitability, distribution, pricing, promotions, and shelf execution. Manages key account relationships, joint business planning, negotiations, launches, and annual reviews. Builds and develops a high-performing sales team while partnering with Marketing, Supply Chain, Finance, and Category Management. Uses market, customer, and trade-spend insights to improve growth, forecasting, demand planning, and ROI.

Lead Heartland's Target account: own strategic customer relationships, drive assortment, pricing, promotions and new item launches, deliver volume and profitability targets, use syndicated data to inform decisions, manage one direct report, and align cross-functionally to execute plans.

Lead Heartland's Meijer account as primary sales owner, develop joint business plans, drive assortment/pricing/promotional strategy, manage one direct report, use syndicated data to inform decisions, and align cross-functional teams to deliver volume, profitability, and flawless in-store/online execution.

Field-based B2B Account Executive responsible for prospecting and closing office-focused beverage accounts. Conduct in-person meetings and product samplings, build relationships with office decision makers, manage full sales cycle and subscription/repeat orders, maintain CRM pipeline (Salesforce), and travel within the Phoenix territory.

Generate qualified leads through high-volume outreach (phone, email, text), cold call prospects, schedule tasting events, document all interactions in CRM, hand off qualified leads to the office coffee system team, assist account executives, and support sales and marketing initiatives including customer follow-up, upselling, and reordering.

Manage Splenda brand P&L and growth using syndicated data and financial analysis. Lead cross-functional product commercialization, assortment optimization, campaign development, and execution while partnering with sales, R&D, supply chain, and finance.

Lead FP&A activities including annual planning, forecasting, long-range planning, KPI monitoring, commercial finance partnership with sales/marketing, pricing and promotion analysis, modeling for margins and launches, executive reporting, process improvements, and building an FP&A team to drive profitability and accountability across the CPG portfolio.