National Account Manager – Meijer
Heartland Food Products Group is seeking a National Account Manager (NAM) to lead our business with Meijer, one of Heartland’s most strategic retail partners. This role is ideal for a proven CPG sales leader with direct experience calling on this account, established relationships with merchandising teams, and a passion for building brands through strong retailer collaboration.
This position is based in Grand Rapids, MI, and includes leadership responsibility for one direct report (Key Account Manager).
What You’ll Do
Own Strategic Customer Leadership
- Serve as the primary sales lead and relationship owner for Meijer
- Build and deepen partnerships with merchandising teams to drive mutual growth
- Represent Heartland’s brand portfolio with confidence, credibility, and a growth mindset
Drive Growth Across Heartland’s Brand Portfolio
- Develop and execute annual Joint Business Plans aligned to Heartland’s growth, profitability, and brand-building priorities
- Lead assortment, pricing, merchandising, and promotional strategies that expand distribution and household penetration
- Champion innovation and new item launches, ensuring strong customer alignment and flawless execution
Deliver Results Through Best-in-Class Execution
- Own volume, trade spend, and profitability targets for Meijer
- Lead promotional planning, display strategy, and in-store/online execution in partnership with merchandising teams
- Provide accurate forecasting and demand inputs to support high service levels and efficient inventory management
Leverage Insights to Win at Shelf
- Use syndicated data (Circana/IRI, Nielsen) and customer insights to identify category opportunities and support fact-based selling
- Partner with customer merchandising teams to improve shelf placement, promotional ROI, and execution quality
- Translate data into clear, compelling stories that support brand and category growth
Lead and Develop Talent
- Directly manage and coach one Key Account Manager
- Set clear priorities, provide ongoing feedback, and support professional development
- Lead with Heartland’s values and foster a high-performance, collaborative team culture
Collaborate Cross-Functionally
- Act as the voice of Meijer internally, aligning marketing, R&D, supply chain, finance, and operations
- Partner closely with marketing and category management to deliver customer-relevant brand strategies
What You Bring
Required Qualifications
- Bachelor’s degree required; MBA a plus
- 7+ years of CPG sales or customer leadership experience
- Direct experience calling on Meijer required
- Established relationships with Meijer merchandising teams
- Strong understanding of grocery retail, trade management, and category management
- Proven track record of delivering profitable growth
- Prior people management experience or demonstrated readiness to lead
Preferred Experience
- Experience managing branded food or beverage portfolios
- Strong analytical and financial acumen
- Comfort working in a fast-paced, growth-oriented, matrixed organization
Skills Required
- Bachelor's degree
- MBA
- 7+ years CPG sales or customer leadership experience
- Direct experience calling on Meijer
- Established relationships with Meijer merchandising teams
- Strong understanding of grocery retail, trade management, and category management
- Proven track record of delivering profitable growth
- Prior people management experience or demonstrated readiness to lead
- Based in Grand Rapids, MI
What We Do
Heartland Food Products Group is a global leader in the consumer packaged goods (CPG) industry, producing low-calorie sweeteners, coffee, coffee creamers and liquid water enhancers. Simply put, we make coffee, tea and water taste better. Our portfolio includes a variety of branded, licensed and private label products within multiple categories. We also provide strategic co-manufactured partnerships with many category leaders. On the branded side of the business, we manufacture and market SPLENDA®, the #1 brand in the low-calorie sweetener (LCS) category and the most recognizable in the world. And we’re leading the charge in the quickly emerging cold brew coffee category with JAVA HOUSE® Authentic Cold Brew Coffee, our 100% authentic cold brew handcrafted in small batches. In addition, we are the leading provider of private label sweeteners and liquid water enhancers in the U.S. Our products are distributed throughout North America, Europe, the Middle East, Africa, Latin America and Asia-Pacific. We employ over 1,200 people worldwide.
