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Lead development and execution of social and brand experience strategies for Maxis and Hotlink. Oversee content creation, team management, agency coordination, influencer and crisis management, KPI tracking, budget oversight, and experiential technology innovation to drive brand relevance, preference and demand across online and offline touchpoints.

Lead and develop the legal team; provide strategic legal counsel on telecommunications, competition, data protection and consumer law; draft, negotiate and manage complex commercial, technology, procurement and infrastructure contracts; manage litigation and regulatory engagements; support new ventures, risk mitigation, security incident responses and audit requirements.

Manage end-to-end performance and rewards programs, including performance cycles, PIP management, compensation administration, benefits administration, job evaluation, market benchmarking, and analytics. Develop policies, training materials, dashboards, and reports to ensure data integrity, compliance, and alignment of rewards with business objectives. Lead projects and provide stakeholder guidance to foster a high-performance culture.

Execute regional key account strategies across partner retail stores, drive prepaid and postpaid sales, translate commercial plans into in-store initiatives, monitor merchandising and stock availability, track competitor activity, support partner crews, coach stakeholders, and ensure adherence to processes, standards, and KPIs.

Execute regional key account strategies across partner retail outlets, translating commercial plans into in-store initiatives that drive prepaid and postpaid sales. Monitor merchandising, stock availability, competitor activity, processes, standards, and KPIs. Support partner crews with product and systems enablement, coach store-level stakeholders, maintain relationships, identify performance gaps, and provide insights to management.

Provide independent, risk-based assurance and advisory over technology, cybersecurity, cloud, data, AI, telecommunications and digital platforms; evaluate governance, risk and controls; perform audits, continuous analytics, report findings, monitor remediation, and support annual audit planning and stakeholder collaboration.

Manage end-to-end interconnect billing and settlement for voice, SMS and data. Reconcile traffic and financial records, process and verify invoices, resolve disputes, maintain interconnect rates in systems, prepare reports, assist month-end close and audits, and liaise with domestic and international partners to protect revenue and control costs.

Lead regional postpaid sales by developing and executing channel strategies, managing and coaching in-house teams, driving customer acquisition and upsell, ensuring compliance, reporting KPIs, coordinating GTM with Marketing/Product, improving processes and training, and managing forecasting, budgeting, and resource allocation.

Plan, execute, and optimize end-to-end marketing campaigns for Hotlink Prepaid/Postpaid. Analyze customer data, manage communication channels (SMS/app notifications), track KPIs, and deliver performance reports to reduce churn and increase ARPU.

Lead state-level sales to achieve prepaid, postpaid, home connectivity, device and revenue KPIs. Manage distributors and dealers, develop channel expansion and recovery plans, coach field teams, ensure governance and accurate reporting, and drive market penetration and customer acquisition through data-driven initiatives.