The Role
Lead state-level sales to achieve prepaid, postpaid, home connectivity, device and revenue KPIs. Manage distributors and dealers, develop channel expansion and recovery plans, coach field teams, ensure governance and accurate reporting, and drive market penetration and customer acquisition through data-driven initiatives.
Summary Generated by Built In
Are you ready to get ahead in your career?
- We want to empower you to turn your ambitions into achievements.
- We thrive in inclusiveness, diversity and embrace close collaborations for you to create impact for yourself and others.
- Together, we aim to bring the best of technology to help people, businesses and the nation to be ahead in a changing world.
- To realise our vision to become Malaysia’s leading converged solutions company, we are looking for a new talent to innovate and grow with us in a culture that values commitment, performance and possibilities.
Why does this job exist and why is it critical?
Key ResponsibilitiesBusiness Performance & Sales Delivery
- Drive achievement of all assigned business KPIs including Prepaid, Postpaid, Home Connectivity, Device, Revenue and Channel Productivity targets.
- Develop and execute state-level sales and recovery plans to deliver business outcomes.
- Identify growth opportunities and implement initiatives to accelerate customer acquisition and market penetration.
- Monitor business performance trends and implement corrective actions where required.
- Drive sustainable growth while maintaining a healthy quality-of-sale environment.
- Manage and strengthen relationships with distributors, dealers and channel partners.
- Improve dealer productivity, channel activation and market coverage.
- Identify white space opportunities and lead dealer expansion initiatives.
- Ensure consistent execution of commercial programs, campaigns and promotions.
- Drive channel compliance and governance standards across all territories.
- Lead, coach and develop Account Managers and field sales teams.
- Establish a high-performance culture focused on accountability, execution and ownership.
- Conduct regular business reviews, coaching sessions and performance interventions.
- Build succession pipelines and develop talent within the sales organisation.
- Foster cross-functional collaboration to achieve regional and company objectives.
- Maintain strong market presence through regular dealer engagement and field visits.
- Assess competitive activities and develop market response strategies.
- Drive customer acquisition initiatives and improve conversion effectiveness.
- Ensure effective deployment of sales resources across territories.
- Support execution of strategic projects and commercial initiatives.
- Ensure compliance with company policies, channel governance and regulatory requirements.
- Maintain accuracy and integrity of business reporting and sales data.
- Drive disciplined execution of sales operating rhythms, reviews and action tracking.
- Escalate business risks proactively and recommend mitigation plans.
- Work closely with Regional Leadership, Commercial, Marketing and HQ stakeholders to support business priorities.
The successful candidate will be evaluated based on:
Business Performance- Prepaid Achievement
- Postpaid Achievement
- Home Connectivity Achievement
- Revenue Growth
- Gross Add Performance
- Dealer Productivity
- Active Dealer Growth
- Dealer Performance Improvement
- Market Coverage Expansion
- Channel Compliance
- Team Performance
- Coaching & Development
- Stakeholder Management
- Execution Discipline
- Ownership & Accountability
- Minimum 8-10 years of sales, distribution or channel management experience.
- Minimum 3-5 years in a people leadership role.
- Telecommunications, FMCG, Consumer Electronics or Distribution industry experience preferred.
- Proven track record in managing distributors, dealers and indirect sales channels.
- Demonstrated experience in driving business turnaround and performance recovery.
- Strategic Thinking
- Commercial Acumen
- Channel Development
- Distributor Management
- People Leadership
- Stakeholder Management
- Market Execution Excellence
- Data-Driven Decision Making
- Problem Solving
- Results Orientation
What’s next?
- Once you’ve applied online, our team will carefully review your application. Due to a high volume of applications, we appreciate your patience to allow for a fair and timely review process.
- Should you be shortlisted for the role, we will send you an invitation via email for a digital interview. You can also check on your application status by logging into your candidate account.
Maxis values diverse voices & people. We hire and reward our employees based on capability & performance — regardless of ethnicity, gender, age, education, religion, nationality or physical ability.
Skills Required
- 8-10 years of sales, distribution or channel management experience
- 3-5 years in a people leadership role
- Proven track record managing distributors, dealers and indirect sales channels
- Demonstrated experience in driving business turnaround and performance recovery
- Telecommunications, FMCG, Consumer Electronics or Distribution industry experience
- Strategic thinking, commercial acumen, channel development and people leadership competencies
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The Company
What We Do
Maxine is an award-winning nonfiction film and television studio founded by Mary Robertson, dedicated to creating journalist-and-filmmaker-driven nonfiction work.








