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Activate and manage digital media campaigns across biddable and social platforms for key clients. Monitor performance, optimize campaigns, prepare reporting and post-campaign analysis, and translate data into actionable recommendations. Manage bookings, tracking, specifications, financial loadings, deadlines, and workflows while collaborating with clients, publishers, vendors, media partners, and internal teams.

Leads omnichannel customer lifecycle marketing strategy for clients, integrating CRM, first-party data, direct mail, email, and online/offline media. Builds measurable campaigns, translates technology into customer experience strategies, develops executive client relationships, and collaborates with account, creative, analytics, operations, and partner-agency teams. Identifies growth opportunities, delivers strategic recommendations, and demonstrates business impact through data-driven measurement. The role requires 20%–30% travel depending on client needs.

Executes client data processing by interpreting input and output file requirements, managing ETL workflows and job schedules, loading data, and performing quality-control validation. The role audits solutions and production readiness, identifies risks and process improvements, maintains operational documentation and logs, and participates in post-production reviews and post-mortems.

Performs operational finance activities across Order to Cash, Purchase to Pay, and Record to Report processes. Follows standard procedures, maintains documentation, supports audit compliance, processes master-data changes, engages stakeholders, assists with process improvements, escalates issues, and provides accurate information for internal, external, and client audits.

Execute and monitor paid social campaigns, including campaign and ad uploads, quality checks, spend and KPI tracking, reporting, billing control, and optimization implementation. Collaborate with international agency teams, support campaign strategy, troubleshoot issues, manage multiple projects, meet deadlines, and maintain strong team and client relationships.

Owns execution quality, buying decisions, campaign setup, pacing, trafficking, and QA across Paid Search and Paid Social. Leads and mentors performance media buyers, oversees Google, Microsoft, SA360, CM360, and social platform configurations, drives AI-powered campaign adoption, activates first-party and CRM data, and translates performance data into recommendations. The role requires at least eight years of digital performance experience and strong expertise in measurement, tagging, bidding, and campaign structure.

Partners with senior strategists and communications leads to develop client strategies grounded in cultural, consumer, category, and business insights. Analyzes quantitative and qualitative research, briefs internal teams and media partners, leads brainstorms, identifies emerging digital media opportunities, contributes to thought leadership, stewards strategies through execution, and mentors junior strategists.

Design and own end-to-end Adobe Experience Cloud architectures (AEM, AEP, Real-Time CDP, AJO, CJA). Translate business objectives into scalable solutions, create data models, identity and consent frameworks, and integration blueprints. Advise clients, lead discovery workshops, drive AI/personalization strategies, ensure governance and compliance, and mentor delivery teams throughout implementation.

Execute and optimize performance marketing campaigns, review client data, monitor pacing, perform quality assurance and trafficking, generate reports, identify campaign trends, and maintain relationships with vendors and third-party representatives.

Manage data transformation programs, develop strategies, and maintain client relationships for technology advisory in AI and analytics. Lead diverse teams and ensure program execution meets quality standards.