Job Description:
iProspect, a dentsu company, is a global digital-first end-to-end media agency. Its unmatched mix of media strategy and storytelling with digital expertise and audience knowledge defines the new territory of performance-driven brand building. By delivering human-centric solutions, iProspect accelerates growth for the world's most iconic brands. The iProspect team works across a network of more than 8,000 media and performance specialists spread across 93 global markets.
About the role.
The Director, Performance Media is a senior execution and buying leader. This is a hands-on leadership role: you'll own execution quality, buying decisions, and pacing across Paid Search and Paid Social, lead a team of buyers, and act as the ac
iProspect, a dentsu company, is a global digital-first end-to-end media agency. Its unmatched mix of media strategy and storytelling with digital expertise and audience knowledge defines the new territory of performance-driven brand building. By delivering human-centric solutions, iProspect accelerates growth for the world's most iconic brands. The iProspect team works across a network of more than 8,000 media and performance specialists spread across 93 global markets.
About the role.
The Director, Performance Media is a senior execution and buying leader. This is a hands-on leadership role: you'll own execution quality, buying decisions, and pacing across Paid Search and Paid Social, lead a team of buyers, and act as the accountable owner.
Key accountabilities:
Own execution quality across all Paid Search and Paid Social buying, campaign setup, and pacing decisions
Establish and enforce a pre-flight checklist for every new campaign setup
Lead and mentor a team of Performance Media buyers, building a team that's decisive, cross-trained, and self-sufficient through high-intensity peak periods.
Monitor pacing daily and weekly across all active channels; proactively surface deviations, root causes, and corrective actions
Oversee flawless trafficking, QA, and platform configuration across Google Ads, Microsoft Advertising, SA360, and Paid Social platforms (Meta, TikTok, Pinterest, Snap, LinkedIn, Reddit).
Drive adoption of AI-powered campaign types (Performance Max, Advantage+, AI Max) and modern automated bidding where they improve outcomes.
Bring rigour to first-party and CRM data activation (Customer Match, Enhanced Conversions, Conversions API, clean rooms) in a privacy-safe, consent-aware way.
Contribute execution-level insight into performance reporting, translating pacing and platform data into clear, confident recommendations.
Qualifications
Post-secondary degree or diploma in Media, Advertising, Marketing, Business Administration, or a related field. Minimum 8 years of experience in a digital performance agency or client-side role, with a track record of owning buying, execution, and pacing at scale.
Prior experience leading or mentoring a team strongly preferred.
Hands-on expertise across SEM platforms (Google Ads, Microsoft Advertising, SA360, CM360) and Paid Social platforms (Meta, TikTok, Pinterest, Snap, Reddit, LinkedIn), including AI-powered campaign types and modern bidding.
A strong point of view on how ad accounts should be structured
Strong, practical command of measurement and tagging infrastructure (GA4, GTM, Meta CAPI, Floodlight/CM360).
Relevant platform certifications (Google, Meta, etc.) considered assets.
countable owner.
Additional information
Vacancy: Is this posting for the purposes of filling an existing vacancy [Y/N]
The salary range for this position is $100k-$110k. Actual salary within the salary range will be based on a variety of factors including relevant experience, knowledge, and skills. A range of medical, dental, RRSP, paid time off, and/or other benefits also are available to all permanent employees.
AI Disclosure: [dentsu] utilizes artificial intelligence tools as part of its recruitment process, as during the sourcing and screening stages. All other parts of the dentsu application and hiring processes do not utilize artificial intelligence tools.
We know through experience that different ideas, perspectives and backgrounds foster a stronger and more creative work environment that delivers better business results. We strive to create workplaces that reflect the clients we serve and where everyone feels empowered to bring their full, authentic selves to work. We are committed to working with our candidates from all ability levels throughout the recruitment process to ensure that they have what they need to be at their best. If you need accommodation during the application or interview process, please contact [email protected] or to begin a conversation about your individual accessibility needs throughout the hiring process.
Location:
TorontoBrand:
Dentsu MediaTime Type:
Full timeContract Type:
PermanentSkills Required
- Post-secondary degree or diploma in Media, Advertising, Marketing, Business Administration, or a related field
- Minimum 8 years of experience in a digital performance agency or client-side role
- Track record of owning buying, execution, and pacing at scale
- Hands-on expertise across SEM platforms including Google Ads, Microsoft Advertising, SA360, and CM360
- Hands-on expertise across Paid Social platforms including Meta, TikTok, Pinterest, Snap, Reddit, and LinkedIn
- Experience with AI-powered campaign types and modern bidding
- Strong point of view on ad account structure
- Strong practical command of measurement and tagging infrastructure, including GA4, GTM, Meta CAPI, and Floodlight/CM360
- Prior experience leading or mentoring a team
- Relevant platform certifications such as Google or Meta certifications
dentsu Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about dentsu and has not been reviewed or approved by dentsu.
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Parental & Family Support — Paid parental leave at full pay and caregiver supports (including backup care) are emphasized as standout elements. Feedback suggests family-oriented benefits are a strong part of the package.
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Leave & Time Off Breadth — Flexible or unlimited PTO, extensive paid holidays, and a year-end office closure are established components. Feedback suggests time-off policies are generous and add meaningful flexibility.
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Retirement Support — A large, established 401(k) plan with employer matching is clearly documented. Feedback suggests retirement benefits feel competitive and straightforward.
dentsu Insights
What We Do
We are dentsu. We team together to help brands predict and plan for disruptive future opportunities and create new paths to growth in the sustainable economy. We know people better than anyone else and we use those insights to connect brand, content, commerce and experience, underpinned by modern creativity. We are the network designed for what’s next
