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Produces campaign performance reports, develops data-supported insights, validates analytics data, and communicates recommendations to internal teams and clients. The role supports media strategy and investment decisions through cross-channel performance analysis, manages reporting workflows and deadlines, and collaborates with clients, creative partners, and agency teams. It requires strong analytical, organizational, presentation, communication, and problem-solving skills, with proficiency in Excel and data manipulation.

Supervises an analytics team delivering accurate, insights-driven media and marketing analysis. Develops campaign measurement plans, provides recommendations, manages workflows and deadlines, ensures data quality, mentors junior staff, and collaborates with strategy, investment, creative, and client teams. The role requires data manipulation, SQL-based querying, visualization, presentation, project ownership, and strong communication skills.

Leads integrated audience and channel planning for Hyundai, developing data-driven, cross-channel media strategies tied to business outcomes. Oversees audience frameworks, budget allocation, measurement, innovation, client relationships, vendor partnerships, and cross-functional collaboration across media, creative, strategy, activation, and analytics teams. Manages and develops planning talent while translating audience signals, platform data, and campaign performance into actionable brand and investment recommendations.

Plans and executes digital, print, and branded content media campaigns. Responsibilities include developing media plans, analyzing performance, negotiating with partners, managing billing and reconciliations, organizing Excel data, presenting media opportunities, coordinating vendors, maintaining campaign documentation, and training assistant-level employees. The role requires strong digital media planning, ad operations, communication, organization, and data management skills, with a hybrid schedule requiring three office days weekly.

Traffic, monitor, troubleshoot, and quality-assure digital advertising campaigns in CM360 across multiple advertisers. Create and QA Floodlight requests, support campaign measurement, resolve technical and delivery issues, document best practices, assist activation and investment teams, and help train and onboard associates. The role requires expertise in ad-serving, verification, audience measurement, bulk-trafficking, and digital activation workflow technologies.

Supports national video media buying for Hyundai, Kia, and Genesis by analyzing proposals, negotiating with media partners, monitoring buys, resolving billing issues, maintaining media schedules, and preparing post-buy reports. The Specialist also supports client reporting, evaluates media opportunities, trains Associates, provides systems support, and applies client goals and media strategies across traditional linear and online video platforms.

Leads the development and governance of marketing measurement infrastructure, including data-quality standards, validation controls, scalable workflows, automation, technology architecture, and MarTech standardization. Advises executive and client stakeholders, leads cross-functional technical initiatives, evaluates vendors and tools, and guides prototypes through adoption. Coaches multidisciplinary teams while ensuring reliable, maintainable, and scalable analytics capabilities.

The Programmatic Supervisor leads programmatic campaigns, oversees specialists, manages platform relationships, and ensures performance through collaboration and optimization. Responsibilities include campaign planning, reporting, and mentorship.

Manage end-to-end programmatic campaigns using DSPs: setup, trafficking, optimization, reporting, billing reconciliation, and cross-team coordination. Provide platform troubleshooting, apply insights to meet KPI goals, mentor junior traders, and represent campaign performance in client meetings.

Lead Hyundai performance media strategy and execution across digital channels. Develop measurable objectives, audience plans, optimizations, and measurement frameworks. Partner with brand, search, social, programmatic, analytics, and Ad Ops; manage client relationships, budgets, and team growth while standardizing capabilities and ensuring integrated, outcome-driven campaigns.