Develop and evolve Huckleberry’s visual identity across web, mobile, campaigns, paid media, lifecycle marketing, product, video, and print. Build scalable brand systems in Figma, collaborate with Product, Marketing, Engineering, and external creative partners, and ensure consistent, distinctive brand expression. Use experimentation, audience insights, and performance data to guide design decisions while managing multiple projects independently and providing thoughtful feedback across teams.

Own Huckleberry’s web conversion strategy across acquisition, signup, checkout, pricing, and paywall experiences. Lead the experimentation roadmap, define metrics and instrumentation, deliver performance readouts, and develop interactive web tools. Build AI-driven systems to scale testing, write engineering specifications, maintain Contentful taxonomy, and ensure clinically sound guidance through cross-functional partnership. Manage web projects end to end while optimizing acquisition or revenue targets.

Lead Huckleberry’s globally distributed QA organization of 12 engineers across manual and automated testing. Own QA strategy, staffing, standards, quality KPIs, process improvement, and release-readiness decisions. Partner with engineering and product leadership to identify risks, negotiate release trade-offs, reduce post-release defects, and implement shift-left and AI-enabled QA practices. Mentor team members, manage performance, and collaborate with outsourcing partners to scale quality capacity.