We are hiring a Marketing Manager - Web to own conversion across Huckleberry's web experience — from the first visit through app install, free trial, and purchase. This is a 6 month, 40 hours per week, 1099 contract position.
You'll carry your own web conversion target that rolls up into our broader user acquisition goal, and you'll own the experimentation program that moves it. The work spans further than most CRO roles. You'll write build specs for interactive web tools, partner with our Guidance team to make sure anything we tell a parent is clinically sound, and build AI-driven systems that let a small team run a testing cadence that would otherwise take several people.
This role reports to the VP of Marketing on an interim basis and is expected to move under the Senior Director of User Acquisition and Growth once that role is filled. You'll work closely with Brand Editorial, Guidance, Engineering, Lifecycle Marketing, Partnerships, and User Acquisition.
Areas of Responsibility
Target Ownership: Own a web conversion target that rolls up into our broader user acquisition goal, expressed as either acquisition or revenue depending on current company priority. When that expression changes, you re-point the roadmap without losing program continuity.
Full Funnel Optimization: Drive conversion across the entire web path — blog and promo units, landing pages, account creation, checkout, pricing, and paywall. Marketing surfaces and product surfaces both count.
Experimentation Program: Operate and extend an established testing program, including a weekly promo-unit copy testing cadence with defined scoring, prioritization, and readout standards. Write test plans, define metrics, set call conditions, and maintain the roadmap and tracker as the source of truth.
Readouts: Deliver performance updates and test readouts to marketing leadership, publish quarterly web priorities, and contribute web reporting to executive and board updates.
Concept to Spec: Conceive, impact-size, and scope interactive web experiences — calculators, quizzes, guided recommendations — that demonstrate product value before signup. Write the engineering build specs: input and output logic, edge cases, handoff behavior, and event instrumentation.
Clinical Guardrails: Anything that returns guidance to a parent requires Guidance team partnership by default. You'll work with them to set the thresholds and logic behind each tool, source recommendations to recognized pediatric guidelines, and make sure a "not yet" result lands supportively.
Monetization Discipline: Surface scope and monetization risks early and drive them to a decision — including recommending against builds that would give away a paid in-app mechanic.
AI-Built Systems: Our testing cadence runs at this scale because the recurring work is built into AI-driven systems. You'll maintain and extend those systems, and build new ones — with documented logic, edge-case handling, state tracking across runs, and human approval gates wherever judgment is required.
Measurement: Partner with Business Analytics to shape how web performance is instrumented and reported. Specify event instrumentation for new experiences, validate it lands, and flag when an existing metric is unfit for its purpose.
Source of Truth: Keep content taxonomy in Contentful aligned with downstream reporting so subcategory performance data stays trustworthy.
Documentation: Set and document web optimization and A/B testing standards, and make them usable by partner teams through reusable systems.
Web Scoping Partner: Lead web projects end-to-end, and serve as the web scoping partner on projects led by other teams — including commerce and partnership integrations, where you define ownership boundaries and downstream flow requirements before build.
Strategic Consultation: Be consulted at scoping on initiatives affecting web performance. Represent web conversion in the weekly cross-functional User Acquisition sync.
Web Conversion & Experimentation
Interactive Web Experiences
Systems, Data & Automation
Cross-Functional Partnership
Requirements
Experience: 5+ years in conversion rate optimization, web growth, or experimentation
Owned a Number: You've carried a conversion, acquisition, or revenue target yourself and can point to before/after results
Experimentation Depth: Hands-on building, launching, and reading out A/B and multivariate tests on a testing platform
Analytical Depth: You can define metrics, specify event instrumentation, spot measurement that's quietly misleading, and work with structured data and APIs without needing engineering for routine work
Builds With AI: Demonstrated experience building working systems with AI tooling. You should be able to describe a recurring process you turned into a reliable system, how you handled failure cases, and where you deliberately kept a human in the loop
Technical Partnership: Can write clear specs for engineering and hold their own in a scoping conversation
Judgment on Accuracy: Recognizes when content or a tool output needs clinical review, and routes it to experts
Writing: Strong writing with a lens toward product positioning and placement
Nice to have
Experience with Contentful, Amplitude (Analytics and Web Experiments), Google Analytics, or AppsFlyer
Hands-on experience with Claude Code or comparable agentic AI tooling, including building reusable skills or workflows
Experience in parenting, family wellness, or consumer health — and with the sourcing standards clinically-informed content requires
Subscription or freemium monetization experience: free trial, paywall, pricing
Skills Required
- 5+ years of experience in conversion rate optimization, web growth, or experimentation
- Experience owning a conversion, acquisition, or revenue target with demonstrable before-and-after results
- Hands-on experience building, launching, and analyzing A/B and multivariate tests on a testing platform
- Ability to define metrics, specify event instrumentation, identify misleading measurement, and work with structured data and APIs independently
- Demonstrated experience building reliable systems with AI tooling, including failure handling and human approval processes
- Ability to write clear engineering specifications and participate effectively in technical scoping discussions
- Ability to recognize when content or tool outputs require clinical review and route them to appropriate experts
- Strong writing skills focused on product positioning and placement
- Experience with Contentful, Amplitude, Google Analytics, or AppsFlyer
- Hands-on experience with Claude Code or comparable agentic AI tooling, including reusable skills or workflows
- Experience in parenting, family wellness, consumer health, or clinically informed content sourcing
- Subscription or freemium monetization experience, including free trials, paywalls, or pricing
Huckleberry Labs Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Huckleberry Labs and has not been reviewed or approved by Huckleberry Labs.
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Healthcare Strength — Job postings consistently list medical, dental, and vision insurance for full-time roles. This core coverage establishes a solid health benefits foundation for a small, remote-first startup.
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Retirement Support — Recent postings reference a 401(k), often with an employer match. This indicates meaningful retirement support is included in the total package.
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Parental & Family Support — Current role descriptions state paid parental leave for both primary and secondary caregivers. This breadth signals family-inclusive leave policies.
Huckleberry Labs Insights
What We Do
Having experienced first-hand the toll of sleep deprivation and the lack of tailored and accessible help for parents, we set out to solve this problem in a new way with a team of sleep experts and data scientists. Huckleberry's first product gets kids from newborns to 5 years old sleeping better and longer. After understanding your child's sleep scenario, our algorithms and sleep experts determine what will work for your situation. Possible to achieve this without leaving your child to cry or medicating them? Yes indeed. Get started at: iOS: https://itunes.apple.com/us/app/huckleberry-sleep-improvement-for-families/id1169136078 Android: https://play.google.com/store/apps/details?id=com.huckleberry_labs.app Learn more at www.huckleberrycare.com.
