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Lead lifecycle acquisition strategy and execution for email, SMS, Direct Mail and owned channels. Manage Klaviyo configuration, segmentation, testing, blended CAC reporting, and audience orchestration with Segment. Build experimentation programs, lead a team and agency partners, translate channel performance to business insights, and ensure compliance with privacy regulations.

Lead upper- and mid-funnel media strategy and execution, managing multi-million-dollar budgets across video, CTV, social, OOH, influencer, audio, and partnerships. Use MMM, MTA, incrementality, and brand research tools to inform channel mix and measurement, partner cross-functionally with Growth, Brand, Creative, and Analytics, drive media innovation and non-traditional placements, and hire/mentor a team to connect brand media with performance marketing for measurable business impact.

This role invites candidates to join Nutrafol's Talent Community for potential future job opportunities. Details about upcoming positions may be shared later.

Lead marketing finance for Nutrafol's .COM and Amazon channels. Own revenue and marketing forecasting, drive scenario planning and investment prioritization, partner with CMO and SVP on strategic insights, build and manage a high-performing finance team, and improve planning tools and AI-enabled workflows to support DTC and e-commerce decision making.