We’re a growing company. Everything we do, we do to help people grow into the best version of themselves. As the pioneers of hair wellness, we create clinically tested products for hair growth and provide support for people at every step of their hair journey.
Our multi-factorial approach targets key root causes of hair thinning using a patented blend of standardized vitamins, minerals and natural ingredients -- and is recommended by over 7,500 physicians and hair professionals for trusted, reliable results. We never settle, and are continuously challenging existing treatments and methodologies to advance the frontier of hair science. As we help our customers grow, we grow too -- by embracing individuality and differences, leading by example, and empowering ourselves and others with our passion for wellness and innovation.
Keep growing. It’s our mantra. Our commitment to helping anybody and everybody committed to realizing their own potential to grow.
About You
Nutrafol is seeking a Senior Manager, Lifecycle Acquisition to own end-to-end strategy and execution of our lifecycle marketing programs that drive new customer acquisition. This is a hands-on leadership role sitting within our Growth organization and reporting into the VP, Performance Marketing, where you'll set the strategic direction for our email, SMS, Direct Mail, and emerging owned-channel programs while maintaining deep technical fluency across the platforms, data infrastructure, and segmentation models that power them.
You're the right person for this role if you think in systems, move fluidly between strategic planning and hands-on execution, have a proven track record of using first-party data to drive measurable acquisition outcomes, and thrive on developing people and building a high-performing team in a high growth company.
Responsibilities:
- Set the strategic direction for our email, SMS, Direct Mail, and emerging owned-channel programs while maintaining deep technical fluency across the platforms, data infrastructure, and segmentation models that power them.
- Establish operational objectives and execution plans for the lifecycle acquisition function, while partnering with the VP, Performance Marketing.Lead a high-performing lifecycle marketer, manage external agency partners, and regularly interface with senior and executive stakeholders to translate channel performance into business-level decision-making.
- Own the full stack of products, including Klaviyo configuration and segmentation architecture, testing methodology and blended CAC reporting, while focusing on building a culture of continuous testing and optimization.
- Use first-party data to drive measurable acquisition outcomes, and thrive on developing people and building high-performing teams.
- Own audience orchestration strategy, partnering with Data Enablement to define and maintain the customer traits that power segmentation, given Segment as the source-of-truth data pipeline.
- Develop Lead-generation strategy and measurement.
- Stay current with lifecycle marketing trends, regulatory changes (e.g., GDPR, CCPA), and platform best practices; socialize learnings and operate procedures across the team.
Requirements:
- 7+ years owning email/SMS or lifecycle marketing channels at a DTC or a subscription brand, with a track record of driving new customer acquisition in a high growth company
- Advanced Klaviyo user, capable of working in platform, managing campaign execution, flow-building, segmentation, dynamic content, suppression logic, and deliverability troubleshooting
- Analytical ability to pull, interpret, and act on performance data without analyst support
- Proven ability to design and run A/B and multivariate tests, including holdout construction, test sequencing, and interpretation of statistical significance
- Experience building experimentation programs from scratch, not just managing executed individual tests
- Ability to build and validate audience segments in Klaviyo, from test messaging variations to high-intent vs. cold audiences, and optimize the send strategy based on results
- 3+ years managing a high-performing team (Individual Contributor level), with experience in goal-setting, performance development, hiring, and day-to-day execution management
- Ability to lead through ambiguity and build a culture of accountability and continuous improvement
- Proven ability managing external agency partners, setting priorities, holding a high bar for quality and timeliness, and escalating effectively when needed
- Comfortable regularly interfacing with senior and executive stakeholders on complex, cross-functional topics - ability to translate channel performance into business-level insights and tell a compelling story with data
- Excellent written and verbal communication skills; you can naturally brief teams and stakeholders with clarity and conviction, including writing crisp briefs and recommendations, and you can present with both data and narrative
- Ability to thrive in a high growth company, act with ownership, outcome-oriented, and comfortable with ambiguity
- Hands-on experience with “testing and learning” with hypotheses, iteration, and changing course based on data
- Strong collaborator, ability to thrive in building alignment across teams, while translating between functional business partners
- Eye for attention to detail, especially around campaign QA, tracking accuracy, and compliance
- Fully remote work experience
- Comprehensive medical, dental, and vision package, including FSA program
- 401K with employer match
- Quarterly Bonus Program
- Flexible PTO
- Two company-wide wellness breaks every day
- Free lunch on us every Tuesday and Thursday via Seamless/Grubhub
- Monthly wellness stipend
- Monthly internet stipend
- Monthly cell phone stipend
- Annual learning & development stipend
- Free meditation app membership (Headspace)
- Free Nutrafol subscription
- Pet insurance discounts and benefits
California residents may review our CCPA notice here.
Skills Required
- 7+ years owning email/SMS or lifecycle marketing channels at a DTC or subscription brand, driving new customer acquisition
- Advanced Klaviyo user (campaign execution, flow-building, segmentation, dynamic content, suppression logic, deliverability troubleshooting)
- Experience with Segment as the source-of-truth data pipeline and audience orchestration
- Analytical ability to pull, interpret, and act on performance data without analyst support
- Proven ability to design and run A/B and multivariate tests, including holdout construction and statistical interpretation
- Experience building experimentation programs from scratch
- Ability to build and validate audience segments in Klaviyo and optimize send strategy
- 3+ years managing a high-performing team (individual contributor level) including hiring and performance development
- Proven ability managing external agency partners and holding quality/timeliness standards
- Comfort interfacing with senior and executive stakeholders and translating channel performance into business insights
- Excellent written and verbal communication skills, including drafting briefs and presenting data-driven recommendations
- Hands-on experience with testing and learning: hypothesis-driven iteration and course correction based on data
- Ability to thrive in high-growth environments, act with ownership, and lead through ambiguity
- Strong cross-functional collaboration and ability to align stakeholders
- Attention to detail around campaign QA, tracking accuracy, and compliance (e.g., GDPR, CCPA)
- Experience developing lead-generation strategy and measurement
Nutrafol Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Nutrafol and has not been reviewed or approved by Nutrafol.
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Affordable Benefits — Feedback suggests medical, dental, and vision coverage come with low employee premiums, enhancing overall value. Health benefits appear to be a notable strength within the package.
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Retirement Support — Feedback suggests a matching 401(k) program strengthens long-term financial security. The presence of an employer match indicates meaningful investment in retirement benefits.
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Strong & Reliable Incentives — Feedback suggests a quarterly bonus program provides clear opportunities for additional earnings. Incentive structures appear to bolster total compensation beyond base pay.
Nutrafol Insights
What We Do
Life happens—and it takes a toll on your hair. Nutrafol is on a mission to prove that natural is not the alternative, it’s the future of hair health. Our co-founders, and many of our current team members, experienced hair thinning and saw an opportunity to grow. Nutrafol couldn’t be just another untested alternative to hair drugs. We had to innovate beyond both hair vitamins and prescriptions. Our team of scientists and doctors take a scientifically rigorous approach to hair wellness research and the use of potent natural ingredients in clinically tested formulas. We believe that when you take charge of your health and your hair growth, you also grow in other ways: in confidence, inner strength, and in feeling more empowered to help others around you grow too. Come grow with us. We’re a growing company. Everything we do, we do to help people grow into the best version of themselves. As the pioneers of hair wellness, we create natural, clinically effective solutions for hair growth and provide support for people at every step of their hair journey. Our multi-factorial approach targets the root causes of hair thinning using a patented blend of medical-grade botanicals -- and is recommended by over 3,000 physicians and hair professionals for trusted, reliable results. We never settle, and are continuously challenging existing treatments and methodologies to advance the frontier of hair science. As we help our customers grow, we grow too -- by embracing individuality and differences, leading by example, and empowering ourselves and others with our passion for wellness and innovation. Keep growing. It’s our mantra. Our commitment to helping anybody and everybody committed to realizing their own potential to grow.
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