Sr. Director, Marketing Finance

Posted An Hour Ago
Be an Early Applicant
Hiring Remotely in United States
Remote
190K-220K Annually
Senior level
Beauty • eCommerce • Healthtech
A whole new category in hair growth: For your hair, and your health.
The Role
Lead marketing finance for Nutrafol's .COM and Amazon channels. Own revenue and marketing forecasting, drive scenario planning and investment prioritization, partner with CMO and SVP on strategic insights, build and manage a high-performing finance team, and improve planning tools and AI-enabled workflows to support DTC and e-commerce decision making.
Summary Generated by Built In
Keep Growing with Nutrafol

We’re a growing company. Everything we do, we do to help people grow into the best version of themselves. As the pioneers of hair wellness, we create clinically tested products for hair growth and provide support for people at every step of their hair journey.

Our multi-factorial approach targets key root causes of hair thinning using a patented blend of standardized vitamins, minerals and natural ingredients -- and is recommended by over 7,500 physicians and hair professionals for trusted, reliable results. We never settle, and are continuously challenging existing treatments and methodologies to advance the frontier of hair science. As we help our customers grow, we grow too -- by embracing individuality and differences, leading by example, and empowering ourselves and others with our passion for wellness and innovation.

Keep growing. It’s our mantra. Our commitment to helping anybody and everybody committed to realizing their own potential to grow.

About You 

Nutrafol is seeking a seasoned, strategic finance leader to serve as Sr. Director, Marketing Finance, a high-impact role reporting to the SVP, Head of Finance. In this position, you will own the Revenue and Marketing forecast model for Nutrafol's .COM and Amazon channels, serve as the financial lead for our DTC and e-commerce business, and be a key thought partner to the CMO on strategic insights and decision making.

This is not a back-office role. You will be embedded in the commercial business, sitting at the intersection of Finance and Marketing to drive the insights that shape channel strategy and investment decisions. We are looking for a proven leader with deep e-commerce and DTC financial expertise, strong analytical horsepower, and the presence to influence senior stakeholders. You will thrive here if you are intellectually curious, comfortable operating in ambiguity, and energized by building both rigorous forecast models and a high-performing team around you. 

Responsibilities: 

  • Own, build, and continuously refine the Revenue and Marketing forecast model for Nutrafol's .COM and Amazon channels, serving as the single owner of the financial plan for these businesses and ensuring it reflects current channel strategy, market dynamics, and evolving assumptions.
  • Facilitate and continuously improve the annual and ongoing financial planning process for .COM and Amazon, coordinating with channel, Marketing, and commercial teams, setting the planning calendar, and delivering a consolidated channel financial plan to senior leadership.
  • Lead key strategic finance initiatives, including scenario planning, investment prioritization, and other high-priority projects assigned by senior leadership.
  • Act as a trusted thought partner to the CMO and SVP, Head of Finance, partnering on strategic insights and decision making for the .COM and Amazon channels and translating complex financial analysis into clear, actionable recommendations.
  • Build, manage, and develop a team, fostering a high-performance culture with a focus on continuous improvement, analytical rigor, and strong business partnership.
  • Drive the adoption of best-in-class financial planning tools, processes, and AI-enabled workflows to increase team velocity and insight quality.
  • Partner with Accounting, Data, and Business teams to ensure the integrity and consistency of financial data underpinning plans, forecasts, and reporting.

Requirements: 

  • 10+ years of progressive FP&A, corporate finance, or strategic finance experience, with at least 3–5 years in a leadership role managing a team
  • Direct experience in a DTC or e-commerce business required
  • Experience with Amazon's retail ecosystem (Vendor Central, Seller Central, or Amazon Advertising) and familiarity with Amazon-specific financial metrics is a plus.
  • MBA or equivalent post-graduate degree required; backgrounds in investment banking, management consulting, or corporate strategy are a plus.
  • Deep financial modeling expertise: able to independently build, maintain, and communicate complex, integrated financial models (long-range plans, scenario analyses, investment cases) with precision and clarity.
  • Proven people management skills with a track record of developing high-performing teams and creating a culture of accountability, curiosity, and continuous improvement.
  • Exceptional executive communication skills: experienced presenting financial narratives and strategic recommendations to C-suite and board-level audiences.
  • Strong cross-functional collaboration skills; able to influence without authority and drive alignment across Finance, Marketing, Operations, and the broader leadership team.
  • Demonstrated comfort leveraging AI tools (e.g., Claude, Copilot, or similar) to accelerate financial analysis, automate routine tasks, and surface insights faster, with a proactive mindset toward exploring how AI can raise the bar on team output.
  • Experience with Tableau or other BI tools and advanced proficiency in Excel.
Nutrafol takes into consideration a wide range of factors in final compensation decisions, including but not limited to: skill sets, experience and training, licensure and certifications, qualifications and education, and other business and organizational needs. The listed range is applicable only to the annual base salary and does not include additional perks, benefits, or applicable bonus eligibility comprising the total compensation package.
Salary Range:
$190,000$220,000 USD
Perks & Benefits
  • Fully remote work experience
  • Comprehensive medical, dental, and vision package, including FSA program
  • 401K with employer match
  • Quarterly Bonus Program
  • Flexible PTO
  • Two company-wide wellness breaks every day
  • Free lunch on us every Tuesday and Thursday via Seamless/Grubhub
  • Monthly wellness stipend
  • Monthly internet stipend
  • Monthly cell phone stipend
  • Annual learning & development stipend
  • Free meditation app membership (Headspace)
  • Free Nutrafol subscription
  • Pet insurance discounts and benefits

California residents may review our CCPA notice here. 

Skills Required

  • 10+ years of progressive FP&A, corporate finance, or strategic finance experience, with at least 3-5 years in a leadership role managing a team
  • Direct experience in a DTC or e-commerce business
  • Experience with Amazon's retail ecosystem (Vendor Central, Seller Central, or Amazon Advertising) and familiarity with Amazon-specific financial metrics
  • MBA or equivalent post-graduate degree
  • Backgrounds in investment banking, management consulting, or corporate strategy
  • Deep financial modeling expertise including long-range plans, scenario analyses, and investment cases
  • Proven people management skills with track record of developing high-performing teams
  • Exceptional executive communication skills, experienced presenting to C-suite and board-level audiences
  • Strong cross-functional collaboration and ability to influence without authority
  • Demonstrated comfort leveraging AI tools (e.g., Claude, Copilot) to accelerate analysis and automate tasks
  • Experience with Tableau or other BI tools and advanced proficiency in Excel

Nutrafol Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Nutrafol and has not been reviewed or approved by Nutrafol.

  • Affordable Benefits Feedback suggests medical, dental, and vision coverage come with low employee premiums, enhancing overall value. Health benefits appear to be a notable strength within the package.
  • Retirement Support Feedback suggests a matching 401(k) program strengthens long-term financial security. The presence of an employer match indicates meaningful investment in retirement benefits.
  • Strong & Reliable Incentives Feedback suggests a quarterly bonus program provides clear opportunities for additional earnings. Incentive structures appear to bolster total compensation beyond base pay.

Nutrafol Insights

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The Company
HQ: New York, NY
255 Employees
Year Founded: 2014

What We Do

Life happens—and it takes a toll on your hair. Nutrafol is on a mission to prove that natural is not the alternative, it’s the future of hair health. Our co-founders, and many of our current team members, experienced hair thinning and saw an opportunity to grow. Nutrafol couldn’t be just another untested alternative to hair drugs. We had to innovate beyond both hair vitamins and prescriptions. Our team of scientists and doctors take a scientifically rigorous approach to hair wellness research and the use of potent natural ingredients in clinically tested formulas. We believe that when you take charge of your health and your hair growth, you also grow in other ways: in confidence, inner strength, and in feeling more empowered to help others around you grow too. Come grow with us. We’re a growing company. Everything we do, we do to help people grow into the best version of themselves. As the pioneers of hair wellness, we create natural, clinically effective solutions for hair growth and provide support for people at every step of their hair journey. Our multi-factorial approach targets the root causes of hair thinning using a patented blend of medical-grade botanicals -- and is recommended by over 3,000 physicians and hair professionals for trusted, reliable results. We never settle, and are continuously challenging existing treatments and methodologies to advance the frontier of hair science. As we help our customers grow, we grow too -- by embracing individuality and differences, leading by example, and empowering ourselves and others with our passion for wellness and innovation. Keep growing. It’s our mantra. Our commitment to helping anybody and everybody committed to realizing their own potential to grow.

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