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Develops and executes multimedia advertising plans across streaming TV, digital video, display, audio, and mobile channels. Manages campaign setup, order entry, inventory forecasting, data accuracy, and campaign updates. Collaborates with account and client success teams to create data-driven proposals, evaluate client KPIs, and optimize channel strategies. Maintains expertise in advertising products, pricing, planning platforms, DSPs, and CRM systems while improving workflows and identifying campaign insights.

Execute digital media campaigns end to end across ad servers and DSPs, including trafficking, QA, activation, optimization, pacing, tracking, troubleshooting, and post-campaign reporting. Manage creative assets, pixels, tags, targeting, budgets, and vendor integrations while monitoring performance and improving campaign KPIs. Partner with sales, account management, client services, publishers, vendors, and offshore teams to ensure accurate delivery and clear communication. Develop scalable campaign processes, QA checklists, and operational workflows.

Supervises campaign planning specialists, oversees media plans and RFP responses, ensures campaign accuracy and delivery, manages workloads and performance, and resolves operational issues. The role partners with Sales, Client Success, and Analytics to improve proposals, optimize campaigns, maintain platform accuracy, monitor KPIs and budgets, and standardize planning workflows.

The Account Executive will grow advertising revenue across Los Angeles and the West Coast by selling streaming, CTV, live sports, broadcast, programmatic, audience targeting, and measurement solutions. Responsibilities include territory strategy, prospecting, pipeline development, consultative selling, presentations, RFPs, negotiations, contract execution, relationship management, forecasting, and achieving revenue targets. The role requires strong agency and brand relationships, digital advertising expertise, and the ability to translate data-driven capabilities into measurable client solutions.

Develops and manages sales enablement content, including presentations, playbooks, training materials, videos, and onboarding resources. Partners with Marketing, Sales, Product Marketing, Insights, Client Success, and Ad Operations to translate product information, research, and market data into actionable seller tools. Delivers training, maintains LMS and enablement platforms, supports client-specific sales materials, and measures learning effectiveness. Requires strong communication, project management, presentation, data interpretation, and multimedia content skills, with 3+ years of relevant experience.

Owns Locality’s DSP partnerships and indirect revenue strategy, including prospecting, market and revenue modeling, negotiation, technical integration oversight, account planning, and relationship management. The role drives DSP spend through curated Deal IDs, cultivates agency and brand relationships, provides programmatic market intelligence, positions CTV and video offerings, and forecasts pipeline and performance against revenue targets.

Build and maintain AI-integrated software, services, scripts, and internal tools. Design and evaluate prompts, validate AI-generated outputs, implement safeguards, debug applications and API integrations, write tested and documented code, participate in code reviews and system design, and monitor AI feature performance. Apply AI safety, hallucination detection, and output evaluation practices while collaborating through Git-based development workflows.