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Assist customers through the vehicle purchase process by demonstrating features, answering questions, maintaining product knowledge, processing sales paperwork, protecting customer data, meeting sales goals, and collaborating with management, finance, and service teams while maintaining showroom presentation.

Handle inbound and outbound service calls, schedule appointments, advise customers on repair status and basic service pricing, support service team with documentation and parts follow-up, and help capture potential lost sales.

Serve as the inbound call safety net and proactively generate revenue via outbound calls. Manage CRM leads, set showroom appointments, enforce CRM update rules, and support sales staff while holding them accountable. Success directly impacts performance-based pay and bonuses.