Own end-to-end customer lifecycle from pre-purchase nurture through activation, retention, and expansion. Build automated multi-channel programs (email, in-app, direct mail), segmentation, reporting, A/B tests, and revenue-attributable lifecycle workflows. Partner with Sales and Customer Success to reduce churn, speed activation, and drive upgrades.

Own top-of-funnel outbound prospecting: build high-volume cold email sequences and outreach, reactivate stale opportunities, qualify leads, run basic demos, and hand off well-documented opportunities to Mid-Market and Enterprise AEs while maintaining accurate CRM (HubSpot) data.

Own top-of-funnel outbound sales: build high-volume cold outreach campaigns, generate and reactivate pipeline, qualify leads, document handoffs in HubSpot, and partner with Mid-Market and Enterprise AEs to scale outbound motion.