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The Manager Digital Marketing leads social-first strategies, cultural engagement, and integrated campaigns while managing agency relationships and performance metrics.

Lead development and execution of Mattel Digital Studios' multi-year digital strategy. Perform market and competitive analysis, build business cases and financial models, partner with Finance, Legal, and Product, and advise senior leadership on growth, partnerships, and investment priorities. Drive cross-functional strategic initiatives across gaming, interactive experiences, and emerging technologies.

Lead Mattel Digital Studios strategy by generating market, competitor, audience, platform, and business-model insights; establish competitive intelligence and AI-enabled insight workflows; build recurring reporting, multi-year strategies, and investment business cases; partner with Finance, Legal, Product, and senior leadership to inform executive decision-making.

Lead creative development of style guide assets and visual systems for Mattel's Dolls portfolio. Translate briefs into trend-forward graphics, patterns, typography, layouts, and illustrations. Art direct external vendors, research fashion and consumer trends, manage multiple projects, present concepts to stakeholders, and collaborate with Brand, Licensing, Product Development, and Creative Operations to ensure brand-aligned execution.

Support and execute social-first brand strategy and campaigns across platforms. Monitor trends and creators, coordinate influencer programs, produce social-first content, manage timelines and cross-functional partners, track KPIs and reporting, and recommend optimizations to grow audience engagement.

Handle escalated consumer contacts from third-party Tier 1 agents, resolve issues per service guidelines, respond to safety and social media contacts, coach agents, review call quality with QA, and ensure timely order processing and follow-up.

Lead creative development and execution of global location-based entertainment projects, translating Mattel IP into immersive attractions, themed retail, hospitality, and family entertainment. Drive end-to-end experience design, storytelling, concept development, partner management, and production oversight while aligning creative vision with commercial and operational goals.

Senior Brand Designer develops key art, brand identity systems, and visual assets for global campaigns across retail, digital, social, packaging, and experiential. Leads brand guideline creation, oversees production-ready files, art directs vendors/agencies, and collaborates cross-functionally to ensure consistent, high-quality visual storytelling.

Support the Chief Strategy Officer on corporate strategy, annual strategic planning, cross-functional strategic projects, and M&A/corporate development initiatives. Lead analyses, coordinate stakeholders, and drive implementation to realize business impact.

This position involves reviewing entertainment content, ensuring compliance with standards, conducting research on intellectual property, and aiding in legal aspects of advertising and marketing.