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Analyze live game performance, player behavior, retention, engagement, and monetization. Build dashboards, write SQL queries, conduct A/B tests, establish telemetry and analytics practices, and communicate actionable recommendations to LiveOps, design, publishing, and executive stakeholders. Support data-driven optimization of game features, events, promotions, and in-game economies across development and post-launch stages.

Leads the creative expression and evolution of Mattel’s Masterbrand across global campaigns, digital, social, experiential, retail, packaging, corporate, and cultural touchpoints. Develops visual systems, directs agencies and production partners, remains hands-on in design and art direction, presents to senior stakeholders, manages multiple initiatives, and mentors creative talent while ensuring cohesive multi-brand storytelling.

Supports integrated marketing planning and activation for Mattel Games brands. Develops promotional strategies, channel plans, timelines, briefs, messaging, KPIs, and market executions across paid, owned, retail, and ecommerce channels. Analyzes consumer, category, competitive, retail, sales, and campaign data to recommend growth opportunities. Coordinates cross-functional teams, leads workstreams, presents recommendations to stakeholders, and helps deliver revenue and profit targets.

Performs hands-on QA across mobile games, publishing integrations, analytics instrumentation, attribution, consent flows, accounts, and technical regressions. Creates test plans and validation scenarios, investigates defects using logs and device data, validates telemetry and data schemas, supports build sign-off, triages access requests, and collaborates with engineering, analytics, production, and external QA teams. Also contributes to QA tooling, process improvements, and QA leadership coverage.

Supports day-to-day HR needs across American Girl retail stores, serving as a first point of contact for employee questions. Screens, interviews, hires, and onboards hourly and seasonal employees; manages job postings and recruitment advertising; supports employee relations, HR policy communication, talent development, engagement initiatives, compliance training, and Workday data administration. Requires strong confidentiality, communication, organization, employment-law knowledge, and the ability to manage recruitment and HR projects in a fast-paced retail environment.

Produces commercial, advertising, branded, social, and digital video content from concept through final delivery. Manages production budgets, schedules, resources, vendors, contracts, logistics, post-production, localization, approvals, quality control, and digital asset organization. Partners with creative, brand, marketing, legal, finance, procurement, and external production teams while managing multiple concurrent projects and improving production workflows.

Manages product and item master data across enterprise systems, including setup, maintenance, validation, bulk uploads, audits, and quality reviews. Investigates data issues, coordinates resolution with business and technology teams, documents requirements and procedures, supports system enhancements and testing, and identifies process improvements. The role also supports data governance, product identification standards, and cross-functional supply chain data requirements.

Supports global toy marketing for doll portfolios, including product roadmaps, pricing, competitive analysis, business performance reporting, marketing storytelling, licensor communications, and cross-functional product development. The role partners with design, packaging, manufacturing, consumer insights, brand marketing, and licensors to launch compelling products on schedule and budget.

Manage multiple Mattel Masterbrand creative projects from kickoff through delivery, coordinating timelines, workflows, budgets, approvals, stakeholders, agencies, vendors, and creative partners. Maintain project plans, dashboards, status reporting, asset organization, and approval workflows. Support resource allocation, purchase orders, scope tracking, budget reconciliation, creative reviews, and global rollout of brand guidelines, toolkits, templates, and assets.

Lead go-to-market and lifecycle marketing for Mattel’s mobile game portfolio from pre-registration through LiveOps. Develop positioning, audience segmentation, player personas, CRM campaigns, app store content, influencer initiatives, and cross-Mattel promotions. Coordinate marketing calendars and cross-functional partners across publishing, growth, brand, analytics, product, creative, PR, and agencies. Use player research and campaign performance data to guide strategy and improve acquisition, engagement, and retention.