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Leads FP&A for ClassPass by managing two analysts, driving budgeting and long-range planning, building scenario models and business cases, monitoring performance metrics, and advising senior stakeholders. The role partners cross-functionally to optimize performance, support strategic decisions, improve financial analysis practices, and communicate data-backed recommendations. Candidates need strategic finance experience, advanced Excel and modeling skills, people leadership, forecasting expertise, and strong executive communication.

Own the B2B partner acquisition funnel from lead capture through signed partnership. Build lifecycle nurture campaigns, coordinate lead handoffs with Sales, improve scoring and routing with MarTech and RevOps, run conversion tests, and report on funnel performance using SQL and Hex. The role also focuses on email deliverability, attribution, lead quality, platform optimization, and personalized engagement across email and SMS.

Own ClassPass’s AEO and GEO strategy across AI platforms and search engines. Monitor and improve how the brand is represented, develop reporting tied to business outcomes, lead scalable content systems, manage app store optimization, and drive off-site, organic social, and go-to-market initiatives. The role requires cross-functional program management, stakeholder alignment, testing, data analysis, and process development for emerging search workstreams.

Owns the conversion rate optimization roadmap for ClassPass consumer and partner websites. Manages CRO developers across B2C and B2B tracks, develops data-backed test hypotheses, prioritizes experimentation, and leads stakeholder reviews. Partners with Engineering on server-side testing, Creative on test design, Product and Marketing on feasibility, and Business Intelligence on trusted test data and dashboards. Requires front-end development expertise, A/B testing experience, technical judgment, and cross-functional leadership.

Owns the conversion rate optimization roadmap for ClassPass consumer and partner websites. Manages CRO developers across B2C and B2B tracks, generates test hypotheses, prioritizes experiments, reviews designs, and leads server-side testing efforts with Engineering. Serves as the primary cross-functional CRO partner to Product, Engineering, Marketing, Creative, and Business Intelligence, communicating results, feasibility, risks, and roadmap priorities.

Own ClassPass’s answer engine optimization strategy across AI platforms and search engines. Monitor and improve how large language models describe the brand, build reporting tied to business outcomes, manage scalable content systems, oversee app store optimization, and drive off-site, organic social, and go-to-market initiatives. The role requires cross-functional program management, stakeholder alignment, systems thinking, and experimentation in an emerging, difficult-to-attribute channel.

Write and edit copy across websites, apps, email, advertising, blogs, social media, video, and search-focused content. Develop compelling headlines, scripts, and campaign concepts while maintaining ClassPass’s brand voice. Collaborate with SEO, content, creative, marketing, product, partnerships, and customer experience teams. Adapt messaging for B2C and B2B audiences, test performance, and contribute to voice guidelines and creative execution.

Design and build reliable, scalable backend APIs and microservices for large-scale SaaS products. Collaborate with Product, Design, and QA teams on end-to-end solutions, participate in roadmap and architecture discussions, and apply automated testing, code reviews, monitoring, and Agile practices. Assess feature impact, manage risks, improve maintainability, and contribute to high-quality systems that support studio partners and end users.

Build and scale reliable backend APIs and microservices for a large-scale SaaS platform. The role includes collaborating with Product, Design, and QA; applying automated testing, code reviews, monitoring, and Agile practices; contributing to architecture, roadmap planning, and design discussions; and designing maintainable systems using Java, Kotlin, Python, SQL, New Relic, and Kibana.

Lead and develop a regional corporate sales team, create data-driven sales strategies, analyze CRM insights, identify market opportunities, coach account executives, organize regional events, collaborate with internal stakeholders, and recruit and train team members. The role requires consultative B2B sales expertise, field sales leadership, strategic planning, and up to 30% travel.