At Playlist, life's richest moments happen when people step away from screens to move, connect, explore, and play. We're building the definitive platform for intentional living, connecting people with inspiring experiences in fitness, wellness, and beyond. With popular brands like Mindbody and ClassPass, Playlist empowers businesses and individuals, making it effortless for aspirations to become actions. Join us in reshaping technology's role to foster meaningful, real-world connections.
ClassPass offers thousands of fitness and wellness experiences worldwide, helping people lead active, balanced lifestyles. Our platform makes discovering and enjoying activities simple, personalized, and joyful—whether it's fitness classes, self-care sessions, a healthy lunch, or a new adventure. Join us in shaping healthier, more vibrant communities around the globe.
About the role
The Manager of CRO owns the test roadmap for ClassPass’s Consumer and Partner websites, making the case for what we test, why, and in what order. This is a technical management role: you’ve written front-end code yourself, you can hold your team accountable for what’s actually feasible, and you’re comfortable being the first call when our Engineering team has a question about scope or implementation approach.
You’ll manage a team of CRO Developers across two tracks (B2C and B2B) and own the bridge between experimentation, creative, product, and engineering. Your roadmap should generate genuine debate with stakeholders, not just a list of tasks, because it reflects impact-based prioritization with clear tradeoffs and a view into the long-term vision.
ClassPass’s marketing team recently shifted to server-side testing. You’ll help shape that workflow in partnership with our Engineering department, which means you need to be comfortable in the codebase and confident in the technical details.
What you’ll own
Roadmap & strategy
- Build and maintain an impact-based CRO roadmap across Consumer and Partner with clear confidence levels, effort sizing, and tradeoffs stakeholders can actually debate
- Generate test ideas, not just organize requests from others. The roadmap should reflect your own hypotheses about where the biggest signup, lead gen, and conversion opportunities are
- Own the monthly stakeholder review: empower your CRO Developers to present the business impact of their work, and lead the conversation with stakeholders about the next roadmap priorities
- Triage and own incoming test requests with data-backed priority calls
Technical leadership
- Manage a team of CRO Developers across B2C and B2B tracks
- Review Figma designs with enough technical and UX judgment to catch what others miss before build begins
- Own the CRO side of server-side testing in partnership with Engineering, including scoping, sequencing, and implementation feedback
- Be the Product, Engineering, and Marketing teams’ first call for input on experimentation scope, feasibility questions, and test design feedback
Stakeholder & cross-functional ownership
- Be the face of CRO to stakeholders, with proactive updates on what’s being tested, what the results mean, and what’s coming next
- Own the relationship with the Business Intelligence team to ensure test data and dashboards are accessible and trusted, without building them yourself
- Partner with Creative on test design
- Surface risks and blockers early
What we’re looking for
Requirements
- Front-end development background. You can read a PR, pressure-test a feasibility estimate, and hold a technical conversation with an engineer
- Direct experience running A/B tests
- A test ideation mindset. You come to the roadmap with hypotheses of your own, grounded in data and user behavior, not just a good prioritization framework
- Experience owning a roadmap across multiple audience types or business units simultaneously
- Comfortable being a cross-functional partner to engineering
Strongly preferred
- Familiarity with Optimizely or an equivalent experimentation platform
- Experience with server-side testing infrastructure and codebase-level experimentation
- Comfort with SQL to interrogate test results yourself rather than waiting for a readout
- Experience managing developers or technical ICs directly
Sound like the role for you? We’d love to hear from you! Even if you’re not 100% sure about potential fit, we still encourage you to apply. We’re looking for the right person, not the perfect series of checkboxes.
The Company is an Equal Opportunity Employer. We highly value diversity at our company and encourage people of all different backgrounds, experiences, abilities and perspectives to apply. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or other protected characteristics.
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Skills Required
- Front-end development background with the ability to read pull requests, assess feasibility estimates, and discuss technical implementation with engineers
- Direct experience running A/B tests
- Ability to generate data- and user-behavior-based test hypotheses
- Experience owning a roadmap across multiple audience types or business units
- Ability to partner cross-functionally with Engineering
- Familiarity with Optimizely or an equivalent experimentation platform
- Experience with server-side testing infrastructure and codebase-level experimentation
- Comfort using SQL to analyze test results
- Experience managing developers or technical individual contributors directly
ClassPass Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about ClassPass and has not been reviewed or approved by ClassPass.
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Fair & Transparent Compensation — Compensation in certain product and engineering roles is described as market-competitive. Pay in these areas is framed more favorably than in quota-carrying functions.
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Wellbeing & Lifestyle Benefits — Offerings include wellness perks such as fitness stipends and access to wellness programs that add value beyond base pay. Remote-friendly policies and stipends also support everyday well-being.
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Leave & Time Off Breadth — Benefits include paid holidays and sick time, with additional indications of generous PTO and parental leave. These provisions broaden the non-cash value of employment.
ClassPass Insights
What We Do
Discover the best workouts around. Search gyms and studios near you, book a spot and get moving. Join our quickly-growing team and you’ll have an incredible opportunity to build a career with a high-growth startup while empowering others to reach their fitness goals. Companies can also give their employees access to our global network of fitness studios and gyms with one membership, while increasing engagement, retention and saving on healthcare costs.
