At Playlist, life's richest moments happen when people step away from screens to move, connect, explore, and play. We're building the definitive platform for intentional living, connecting people with inspiring experiences in fitness, wellness, and beyond. With popular brands like Mindbody and ClassPass, Playlist empowers businesses and individuals, making it effortless for aspirations to become actions. Join us in reshaping technology's role to foster meaningful, real-world connections.
ClassPass offers thousands of fitness and wellness experiences worldwide, helping people lead active, balanced lifestyles. Our platform makes discovering and enjoying activities simple, personalized, and joyful—whether it's fitness classes, self-care sessions, a healthy lunch, or a new adventure. Join us in shaping healthier, more vibrant communities around the globe.
ClassPass' MarTech team is looking for an AEO Program Manager to own what large language models and search engines say about ClassPass. When someone asks Claude, ChatGPT, Gemini, Perplexity or Google what ClassPass is, how it works or whether it's worth it, the answer shapes how people discover and choose us. This role makes sure those answers are accurate and on brand.
This is a new role on the cutting edge of search and will help write ClassPass’s AI search playbook. You will set the strategy, build the systems to execute it and drive the work across teams. You will use AI to improve how we create content, lead our off-site AEO/GEO strategy, and bring a testing mindset to a channel where attribution is murky.
MINIMUM QUALIFICATIONS AND REQUIREMENTS- 2+ years of experience in content strategy, SEO, AEO or a related search and content discipline
- Hands-on AEO/GEO experience, or deep familiarity with how large language models are trained, how they work and how the industry operates
- Experience with enterprise sized sites with millions of pages
- Strong data fluency and a testing mindset, with experience measuring performance and attribution in AEO or a similarly ambiguous channel
- Excellent program and project management skills, including defining scope, managing timelines and keeping cross-functional work moving
- Proven experience developing strategy and getting stakeholder buy-in on resourcing the initiative
- Strong systems thinking, with the ability to connect the dots across teams and stand up new internal processes for net-new workstreams
- Nice to have: technical SEO experience and programmatic SEO experience
- Define and run the AEO strategy, including reporting and execution, to ensure LLMs and search engines describe ClassPass accurately and use approved positioning
- Monitor how AI platforms and search engines talk about ClassPass, flag inaccuracies and drive fixes
- Build reporting that ties AEO work to business outcomes, even where attribution is unclear
- Own the content strategy, calendar and execution for consumer and partner audiences, building scalable systems to produce content and continually improving the process to support new content types
- Own app store optimization strategy, reporting and execution
- Drive the off-site and organic social AI strategy, partnering with internal teams for execution
- Lead go-to-market strategy and execution for business initiatives
- Build new internal processes for net-new workstreams as needed, and coordinate across all internal teams
Sound like the role for you? We’d love to hear from you! Even if you’re not 100% sure about potential fit, we still encourage you to apply. We’re looking for the right person, not the perfect series of checkboxes.
The Company is an Equal Opportunity Employer. We highly value diversity at our company and encourage people of all different backgrounds, experiences, abilities and perspectives to apply. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or other protected characteristics.
By entering your email and phone number and submitting your application, you consent to receive emails, calls and SMS about your application and other roles at The Company, including by auto-dialer. Message and data rates may apply. Opt-out or text STOP to cancel at any time. If you are a California resident or reside outside the United States then by submitting your application you confirm that you have read, understood, agree and - where applicable - grant your prior, free, informed and express consent for the processing of your personal information, including sensitive personal information, as described in our California Applicant Privacy Notice or International Applicant Privacy Notice (as applicable).
Skills Required
- 2+ years of experience in content strategy, SEO, AEO, or a related search and content discipline
- Hands-on AEO/GEO experience or deep familiarity with large language models and the industry
- Experience working with enterprise-sized websites containing millions of pages
- Strong data fluency and a testing mindset, including experience measuring performance and attribution in AEO or a similar channel
- Excellent program and project management skills
- Experience defining scope, managing timelines, and coordinating cross-functional work
- Proven experience developing strategy and securing stakeholder buy-in for initiative resourcing
- Strong systems thinking and ability to establish internal processes for new workstreams
- Technical SEO experience
- Programmatic SEO experience
ClassPass Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about ClassPass and has not been reviewed or approved by ClassPass.
-
Fair & Transparent Compensation — Compensation in certain product and engineering roles is described as market-competitive. Pay in these areas is framed more favorably than in quota-carrying functions.
-
Wellbeing & Lifestyle Benefits — Offerings include wellness perks such as fitness stipends and access to wellness programs that add value beyond base pay. Remote-friendly policies and stipends also support everyday well-being.
-
Leave & Time Off Breadth — Benefits include paid holidays and sick time, with additional indications of generous PTO and parental leave. These provisions broaden the non-cash value of employment.
ClassPass Insights
What We Do
Discover the best workouts around. Search gyms and studios near you, book a spot and get moving. Join our quickly-growing team and you’ll have an incredible opportunity to build a career with a high-growth startup while empowering others to reach their fitness goals. Companies can also give their employees access to our global network of fitness studios and gyms with one membership, while increasing engagement, retention and saving on healthcare costs.
