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Supports integrated marketing campaigns, content creation, social media management, brand communications, public relations, events, and luxury hospitality promotions. Coordinates creative production, agencies, suppliers, partners, and internal teams; maintains digital and marketing collateral; conducts market research; tracks campaign, website, and social performance; prepares reports; and assists with budgets, timelines, approvals, and customer experience improvement.

Leads the reactive groups sales function for hotel operations, overseeing inbound group enquiries, pricing, negotiations, contracts, conversion, and revenue optimization. Builds client and intermediary relationships, coordinates handovers with Events and Operations, monitors commercial performance, maintains CRM data, and produces forecasts and reports. The role also recruits, coaches, and develops the reactive sales team while ensuring high service standards and profitability.

Provides strategic, operational, and administrative support to the COO and SVP Development. Responsibilities include calendar and travel management, executive communications, meeting coordination, presentations, reporting, project tracking, stakeholder liaison, budgeting support, and confidential information management. The role also drives process improvement and evaluates AI-enabled tools and workflows to improve executive productivity, reporting, and decision-making across hotel operations and development.

Leads sales strategy and commercial performance for the local government segment. Responsibilities include growing revenue, managing government relationships, developing pipelines, forecasting, leading tenders and RFPs, coordinating bids, negotiating contracts, maintaining CRM governance, and ensuring compliance with procurement requirements. The role also manages strategic accounts, identifies public-sector opportunities, supports delivery handoffs, and leads the sales team toward revenue and profitability targets.

Plans, executes, and optimizes paid digital marketing campaigns across PPC, display, video, metasearch, affiliate, mobile, native, and social channels. The role drives bookings, revenue, occupancy, ROI, and conversion improvements through campaign analysis, dashboards, A/B testing, landing-page and booking-funnel optimization, SEO collaboration, agency management, and performance recommendations for hospitality brands.

Drives revenue growth by developing sales strategies, generating new business, promoting premium memberships and hospitality offerings, and managing the full sales cycle. Builds relationships with VIP, high-net-worth, corporate, and prospective clients; prepares proposals and agreements; maintains CRM pipeline records; conducts presentations and site visits; develops partnerships and sponsorships; monitors market trends; prepares forecasts and reports; and collaborates with marketing, membership, hospitality, equestrian, and operations teams.

Lead integrated marketing strategies for a luxury hospitality brand, overseeing brand positioning, campaigns, content, social media, partnerships, events, public relations, and customer engagement. Manage agencies, suppliers, budgets, timelines, and marketing collateral while monitoring campaign performance, website traffic, leads, and conversions. Support memberships, hospitality experiences, equestrian programs, events, and business development while ensuring consistent brand standards and messaging.

Provides first-level IT support across a luxury hospitality operation. Responsibilities include troubleshooting hardware, software, networks, user accounts, business applications, and communications systems; maintaining assets, backups, security controls, and records; coordinating with external providers; onboarding employees; supporting installations and upgrades; and escalating major incidents to IT management.

Drive leisure, FIT/wholesale, OTA, and group revenue for two Dubai hotels. Responsibilities include developing new business, managing travel trade and group accounts, negotiating contracts, converting inquiries, coordinating group requirements, conducting market visits and client events, monitoring competitors, maintaining CRM records, and preparing production reports. The role collaborates with revenue, reservations, operations, events, and marketing teams to maximize bookings and ensure seamless delivery.

Creates digital and print visual content for luxury hospitality, membership, events, marketing, and brand initiatives. Designs social media graphics, advertisements, email campaigns, websites, brochures, menus, invitations, signage, and promotional materials. Maintains brand consistency, prepares files for publishing and printing, collaborates with internal teams and creative suppliers, supports photography and video production, and manages multiple creative projects and deadlines.