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Lead planning and execution for optical frames and accessories categories. Manage approved suppliers, build category plans, identify market and consumer insights, improve margins, develop supplier partnerships, and create tools supporting independent optical practices. The role also involves leading performance-enhancement projects, collaborating with internal and external stakeholders, and improving patient and customer experiences. Hybrid role requiring two days per week at the Darwen headquarters.

Design, build, and refine websites for independent opticians using Webflow and other CMS platforms. Responsibilities include applying content, improving page layouts and visual presentation, conducting QA checks, implementing client and internal feedback, maintaining live websites, preparing sites for launch, and coordinating with design, SEO, and project teams. The role requires strong visual judgment, attention to detail, organization, written communication, and willingness to develop technical skills.

Lead finance and accounting integration for newly acquired businesses across the UK and Ireland. Responsibilities include acquisition accounting, purchase price allocations, opening balance sheets, statutory reporting, IFRS implementation, tax projects, finance transformation, stakeholder management, onboarding programs, and team leadership. The role also supports acquisition appraisals, process standardization, system implementations, and continuous improvement across the finance function.

Supports CRM campaigns and customer lifecycle programs to increase bookings, repeat purchases, and loyalty. Uses Excel, customer data, reporting, A/B testing, and conversion optimization to improve campaign performance. Works with marketing, creative, data, practices, and technology partners; supports CRM onboarding, data quality, process improvements, and customer journey development. The role suits an analytical, curious candidate with some CRM, marketing, communications, or customer-focused experience who wants to develop within a growing CRM function.

Own and deliver the internal communications strategy, partnering with senior leaders to communicate business priorities, transformation initiatives, and company culture. Create engaging written, visual, video, podcast, and interactive content; manage communication channels, calendars, and SharePoint platforms; support crisis communications; and use analytics and audience insights to improve effectiveness. The role also advises stakeholders, promotes two-way communication, and ensures messaging is inclusive, accessible, consistent, and aligned with business goals.

Provide day-to-day IT service desk support across head office and more than 500 optical practices. Resolve tickets, support user onboarding, hardware refreshes, practice openings, system migrations, and security rollouts. Improve processes through automation, documentation, dashboards, and PowerShell scripting. Collaborate with infrastructure and security teams, maintain clear ticket updates, and assist junior colleagues. The role requires strong Microsoft technology, networking, communication, prioritization, and troubleshooting skills.

Own and coordinate local marketing strategies and campaigns across a portfolio of practices. Responsibilities include social media planning, events, window activations, local advertising, point-of-sale production, supplier management, stakeholder collaboration, campaign performance evaluation, and onboarding new businesses. The role also manages a Marketing Executive, supports growth initiatives, briefs creative work, and leads an assigned development area.