Senior Marketing Executive

Posted 2 Days Ago
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Darwen, Lancashire, England, GBR
In-Office
Senior level
Healthtech • Professional Services • Retail
The Role
Own and coordinate local marketing strategies and campaigns across a portfolio of practices. Responsibilities include social media planning, events, window activations, local advertising, point-of-sale production, supplier management, stakeholder collaboration, campaign performance evaluation, and onboarding new businesses. The role also manages a Marketing Executive, supports growth initiatives, briefs creative work, and leads an assigned development area.
Summary Generated by Built In
What’s in it for you?

Joining Hakim Group means being part of a growing, ambitious business where you’ll have the opportunity to make a real impact. As our acquisition activity continues and our portfolio of practices grows, our Marketing team plays a key role in bringing our brands to life and supporting our practices to grow.


As Senior Marketing Executive, you’ll have the opportunity to work across a wide range of marketing activity, developing your skills while taking ownership of campaigns and projects that make a difference at a local level.


You’ll work closely with our Marketing, Growth, PR & Communications and Design teams, helping to create engaging campaigns that connect our practices with their local communities.

You will also receive:
  • Competitive salary
  • Company pension
  • Employee discount
  • Cycle to work scheme
  • Free parking
  • Health & wellbeing programme
  • Additional leave
  • Sick pay
  • An Extra Day off for your Brithday 
About the Role

As our Senior Marketing Executive, you’ll support the Growth team and Head of PR & Communications, taking ownership of local marketing activity across our growing portfolio of practices.


You’ll play a key role in developing and delivering local marketing strategies, coordinating campaigns and bringing creative ideas to life across social media, events, window activations, local advertising and point-of-sale materials.


Working closely with our Marketing Manager and in-house Design team, you’ll take projects from concept through to completion, making sure activity is aligned with our core KPIs, practice brand propositions and wider trading priorities.


You’ll also have the opportunity to lead on a specific area of development and growth, giving you the chance to make the role your own and have a real influence on our marketing activity.

Key Responsibilities
  • Support the Marketing Manager in developing and delivering impactful local marketing strategies and campaigns.
  • Take ownership of marketing projects from local strategy through to delivery.
  • Develop and coordinate social media plans and local marketing activity.
  • Work with the wider Growth team to support like-for-like growth across the business.
  • Bring our practice brands to life through social media, local events, window activations and other marketing channels.
  • Manage the workload of the Marketing Executive, ensuring objectives are delivered for designated practices.
  • Work closely with the Design team to brief creative concepts in line with the local marketing calendar.
  • Collaborate with Senior Designers to create effective and engaging content.
  • Evaluate campaign performance and present results internally.
  • Manage relationships with printers and suppliers, including print quotes and costs.
  • Support and attend internal Hakim Group events, ensuring activity reflects our brands and values.
  • Contribute to weekly marketing growth huddles and share updates on your work.
  • Support the onboarding of new businesses joining the group.
  • Lead on an agreed area of development and growth.
  • Take ownership of individual projects, using your initiative to identify opportunities to support local growth.
  • Manage the design, print production and allocation of POS assets across the estate.
  • Manage POS requirements for practices within your region.
  • Build strong relationships with internal and external stakeholders.
About You

We’re looking for someone who is passionate about marketing, naturally creative and confident taking ownership of their work.


You’ll be proactive, organised and comfortable working in a fast-moving environment where priorities can change. You’ll enjoy coming up with ideas, turning them into action and seeing the impact of your work.


You’ll also be someone who takes pride in the detail, communicates confidently with a range of stakeholders and enjoys working collaboratively as part of a creative team.

Essential Skills & Experience
  • Previous experience in a Marketing role is essential.
  • A Marketing, Digital Marketing degree or similar Marketing qualification.
  • Strong creative flair and a genuine passion for marketing.
  • Experience using Microsoft Office, including Excel, PowerPoint and Word.
  • Knowledge of print production.
  • Strong communication and stakeholder management skills.
  • Excellent attention to detail and organisational skills.
  • A proactive, positive and self-motivated approach.
  • The ability to work effectively as part of a fast-moving creative team.
  • Comfortable working in an ever-changing environment and adapting to changing priorities.
What's Next?

Click apply below and we will ensure you are contacted as soon as possible by one of our team.

Salary - MaxGBP £0.00 Salary - MinGBP £0.00

Skills Required

  • Previous experience in a marketing role
  • Marketing, Digital Marketing degree, or similar marketing qualification
  • Strong creative flair and genuine passion for marketing
  • Experience using Microsoft Office, including Excel, PowerPoint, and Word
  • Knowledge of print production
  • Strong communication and stakeholder management skills
  • Excellent attention to detail and organisational skills
  • Proactive, positive, and self-motivated approach
  • Ability to work effectively as part of a fast-moving creative team
  • Comfort working in an ever-changing environment and adapting to changing priorities
Am I A Good Fit?
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The Company
3,000 Employees
Year Founded: 2001

What We Do

Hakim Group is a UK- and Ireland-focused group supporting independent opticians. It partners with more than 400 joint-venture operators and supports over 500 optical locations through back-office expertise in finance, marketing, HR and recruitment, while allowing practices to retain their individuality. Its mission is to help independent optical businesses grow successfully by providing resources, expertise, peace of mind and cost-effective support.

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