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Acts as the bridge between clients and technical teams throughout the SDLC. Documents and validates requirements, creates and maintains user stories and traceability, supports development and testing, conducts business-function testing and UAT, delivers demos and training, prepares user and support documentation, and manages client interactions through launch and handover.

Leads end-to-end Salesforce implementations from planning through post-launch optimization. Partners with stakeholders, technical teams, and vendors to translate business requirements into scalable solutions, manage scope, timelines, risks, and dependencies, and oversee integrations, data migration, testing, governance, training, documentation, and change management. Mentors Salesforce administrators and drives user adoption and continuous improvement.

Leads SEO and Generative Engine Optimization strategy to increase organic visibility and establish thought leadership. Produces and refines at least eight content pieces monthly, manages content and social calendars, conducts keyword research and gap analysis, optimizes website and blog content, and reports on rankings, traffic, and conversions. Uses SEO platforms and LLMs to accelerate content production while maintaining high-quality B2B content and EEAT standards.

Leads an application support team responsible for Salesforce application operations, incident and problem resolution, service-level performance, maintenance, upgrades, escalations, documentation, training, and process improvement. Manages resources, stakeholder communications, application security, integrations, data governance, reporting, and platform enhancements while ensuring reliable and efficient service delivery.

Leads a portfolio of Salesforce implementations, overseeing delivery quality, budgets, timelines, governance, solution alignment, resource planning, stakeholder and vendor relationships, and organizational change management. Manages and develops implementation teams, partners with executives on long-term roadmaps, reviews Salesforce configurations and integrations, and optimizes implementation processes using project KPIs and Agile methodologies.

Manage the HubSpot CRM and marketing automation infrastructure, including data architecture, integrations, lead scoring, email nurture campaigns, lead routing, database hygiene, deliverability, and performance reporting. The role supports sales conversion by ensuring effective prospect segmentation, timely follow-up, compliant email operations, and measurable pipeline contribution.

Develop and maintain high-performance marketing websites, landing pages, tracking infrastructure, A/B testing frameworks, and technical SEO improvements. Integrate HubSpot forms and CRM data flows, manage site security and hosting, and support plugin and API integrations. The role partners with design, data, and CRM teams to improve conversion rates, site performance, responsiveness, and marketing measurement.

Create premium visual assets across marketing, sales, social media, email, web, and video channels. Design sales decks and presentations, maintain brand standards, produce motion graphics, collaborate on website UI/UX, and manage external creative vendors. Translate complex technical concepts into clear visual designs while ensuring brand consistency across internal and external touchpoints.

Administer and maintain the organization’s Salesforce environment, including users, reports, dashboards, workflows, audits, upgrades, data feeds, and integrations. Evaluate and coordinate development requests, document requirements, support change management, train users, and liaise with vendors and application development teams. The role requires strong Salesforce platform knowledge, data management, process design, stakeholder communication, and the ability to manage multiple priorities and projects in an agile environment.

Own and grow a portfolio of complex software accounts by driving retention, renewals, customer satisfaction, upsells, and cross-sells. Serve as the primary client advocate and trusted advisor, lead business reviews and roadmap discussions, coordinate software upgrades, develop strategic account plans, maintain CRM accuracy, and collaborate with sales, customer success, product, and professional services teams.