About the job
As the CRM & Email Marketing Manager, you are the architect of our lead-to-revenue engine and the primary guardian of our HubSpot ecosystem. Success in this role means building a frictionless automation bridge between marketing interest and sales conversion, ensuring no lead falls through the cracks. Maintaining a high-performance email delivery system that connects to our prospects. Your work provides the foundational infrastructure that allows the rest of the marketing team to scale their impact.
Key Responsibilities
Administers the HubSpot portal including data architecture, property mapping, and third-party integrations.
Develops sophisticated lead scoring models to prioritize high-intent prospects for the sales team.
Constructs multi-touch email nurture sequences that guide MQLs through the buyer’s journey based on behavioral triggers.
Automates lead routing and internal notification workflows to ensure a 100% follow-up rate by Sales.
Monitors database hygiene and performs regular audits to maintain high deliverability and low bounce rates.
Analyzes campaign performance metrics to provide weekly reports on conversion rates and pipeline contribution.
Requirements
5 - 8 years of experience in CRM management and marketing automation.
Proven track record of managing databases of 50k+ records with complex segmentation.
Deep understanding of email deliverability, IP warming, and CAN-SPAM/GDPR compliance.
Preferred / Good-to-Have
Experience with Salesforce-HubSpot bidirectional syncing.
Proficiency in HTML/CSS for custom email template adjustments.
Experience in B2B SaaS or high-growth startup environments.
Skills Required
- 5–8 years of experience in CRM management and marketing automation
- Experience managing databases with 50,000 or more records and complex segmentation
- Deep understanding of email deliverability, IP warming, and CAN-SPAM/GDPR compliance
- Experience with Salesforce-HubSpot bidirectional syncing
- Proficiency in HTML/CSS for custom email template adjustments
- Experience in B2B SaaS or high-growth startup environments
What We Do
MaxVal Group, Inc. is an intellectual-property services and software company founded in 2004. It began as an IP services provider and developed technology-enabled internal applications that were later productized for clients. Today, MaxVal offers products and services supporting the full intellectual-property lifecycle, serving more than 650 clients with a workforce of over 730 IP and technology professionals focused on efficiency, innovation, and customer success.
