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Lead all aspects of pre-owned vehicle operations: build inventory, coach and develop a used car sales team, set pricing and merchandising, analyze market trends, drive sales and profitability, ensure compliance, and collaborate with F&I and Service to deliver a seamless customer experience.

Work with customers to assess needs and guide them through purchase of new and pre-owned vehicles. Demonstrate vehicles, explain features and financing, follow up on leads, maintain CRM records, meet monthly sales goals, and deliver a positive sales and delivery experience.

Guide customers through vehicle financing and protection product selection, secure competitive financing, maintain lender relationships, ensure accurate, compliant contract documentation, meet monthly production and profitability goals, collaborate with sales for seamless deliveries, and maintain compliance with federal, state, and dealership regulations.

Paid, hands-on apprenticeship teaching sales, digital marketing, consumer behavior, business analytics, leadership, CRM use, inventory and operations, negotiation, and automotive finance while receiving daily coaching and real customer interaction.