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Support end-to-end coordination and localization of APAC marketing campaigns: manage timelines and assets, liaise with local and regional teams, track performance with Excel, gather market feedback, contribute ideas, and own small campaign workstreams.

Lead APAC DTC user growth by designing localized acquisition, activation, and retention strategies, scaling successful playbooks across markets, running A/B tests and dashboards, and managing cross-functional and country teams to meet MAU targets.

Lead regional operations by developing and implementing operational strategies, managing daily project operations (personnel, budgets, processes), coordinating across departments, driving efficiency improvements, advising on strategic decisions, and monitoring industry trends. Role includes regional travel.

Design and optimize membership tiers, benefits, and point systems for SEA. Drive member acquisition, retention, repurchase, and churn prevention with data-driven strategies, A/B testing, and growth-hacking. Localize for SEA and integrate online membership benefits with offline retail (OMO) to maximize customer lifetime value.

Develop and execute APAC employer branding strategy; create multimedia content and campaigns for social platforms; manage careers page; run employee advocacy and engagement programs; partner with HR/TA/Operations/Marketing; research talent market insights and track campaign ROI.

The Finance Director oversees financial activities including planning, budgeting, reporting, and compliance, while leading a finance team in the retail sector.

Support regional PR campaigns and media outreach: research, press materials, coverage tracking, stakeholder coordination, content creation, and basic issues/crisis monitoring. Assist senior leadership briefings and day-to-day reporting duties.

Lead and optimize O2O strategies across Japan and Korea, manage last-mile delivery and vendor partnerships, integrate online and in-store systems, analyze performance metrics, ensure consistent customer experience, drive process improvements, and manage local teams and compliance.

Support regional PR campaigns and brand activations, assist media outreach and coverage tracking, prepare talking points and briefs, coordinate with agencies and partners, contribute to content and storytelling, monitor issues and draft crisis communications, and handle day-to-day reporting and media lists.

The Brand Marketing Manager will plan and execute brand marketing strategies, oversee store launches, monitor marketing performance, and collaborate across teams.