The Role
The Brand Marketing Manager will plan and execute brand marketing strategies, oversee store launches, monitor marketing performance, and collaborate across teams.
Summary Generated by Built In
Role Description
We are seeking a dynamic and highly motivated Brand Marketing Manager to support CHAGEE’s international expansion in SEA. The successful candidate will be responsible for planning and executing brand marketing strategies across all offline channels and fostering the sharing of best practices across markets. This role requires a strategic thinker with a passion for brand marketing, market development and cross-functional collaboration.
Role Responsibilities
Play a pivotal role in crafting brand marketing strategy & plans across all offline marketing channels including partnership, communities, ATL, BTL and stores to drive brand growth and market share
Lead & manage store launch projects across the market.
Ensure that marketing campaigns and initiatives maintain brand integrity
Monitor offline marketing performance and provide actionable insights to optimise initiatives
Collaborate with cross-functional teams (Marketing, Operations, R&D, Supply Chain) to drive cohesive brand marketing strategies
Skills Required
- Experience in brand marketing
- Strong strategic thinking abilities
- Ability to manage cross-functional teams
- Experience with offline marketing channels
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The Company
What We Do
CHAGEE is a leading international tea beverage company guided by the vision to connect everyone through a good cup of tea. The brand first started in 2017 in the hometown of tea, Yunnan, China, and has since expanded to over 6,000+ stores globally. As we embrace innovation and introduce a modern twist to traditional tea culture, we remain committed in preserving the true tea taste and only use fresh dairy and real tea leaves in all our beverages. Our teas also contain 0 creamer and 0 trans-fatty acids.
